While retail volume sales of processed fruit and vegetables are projected to marginally decline over the forecast period, in actual terms they are projected to remain higher than pre-pandemic levels. This indicates that the momentum the category gained during the lockdown period will be partially maintained, driven by the combination of convenience and low prices, which is set to lead to overall stability for retail volume sales.
As the outlook for the UK economy remains gloomy, manufacturers of processed fruit and vegetables, especially of shelf stable formats, are expected to capitalise on the low prices of their products and the convenience they offer by requiring little or no preparation. However, to support sales in the long term, greater focus is expected to be on educating consumers on the health and sustainability benefits of processed fruit and shelf stable products in an attempt to reinvigorate the profile of the category.
As the pandemic brought strong opportunities for shelf stable fruits and vegetables, creating a shift in consumer behaviour that traditionally considered these products highly processed and unhealthy, players are expected to continue investing in differentiating their portfolios to maintain momentum and expand their audience. To achieve these goals and reverse consumers’ negative perceptions, they are expected to focus on offering products with a more premium positioning and improving the way they communicate their benefits to consumers.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.See All of Our Definitions
This report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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