Processed Fruit and Vegetables in Dominican Republic

PROSPECTS

Dominican consumers prefer fresh, or minimally processed, fruit and vegetables

Dominican consumers prefer to select their own fruits and vegetables fresh, typically at the market or grocery store, but some processed items are popular. These include tomatoes, sweetcorn and beans.

Frozen processed vegetables seeing strong growth in the foodservice channel

Demand continues to grow for frozen processed vegetables in the foodservice channel. This is especially the case for frozen potatoes, which are often used for French fries at fast food outlets, restaurants and hotels across the country.

Potential seen for frozen fruit

The Dominican Republic is seen as offering growth potential for frozen fruit. For example, as younger consumers are becoming more informed about health trends and tending to be more cautious in terms of what they eat and drink, frozen fruit items could be easily incorporated into smoothies, cereals and other items.

COMPETITIVE LANDSCAPE

Distribuidora Corripio still leads, but Transagrícola is gaining share

There was very little change in the competitive landscape of processed fruit and vegetables in 2019. The Victorina brand, carried by Distribuidora Corripio, continues to lead, supported by an extensive distribution network and regular advertising.

Regional strength helps domestic players to dominate processed fruit and vegetables

Processed fruit and vegetables is dominated by local brands like Victorina (Distribuidora Corripio), Linda (Transagrícola), La Famosa (Peravia Industrial) and Jaja (Industrias Empacadoras Dominicanas). The strength of these brands is based to some extent on their positions in their respective regions.

The local players generally operate in the standard segment

Local brands in the standard segment dominate processed fruit and vegetables. Very few international brands are present in this category as local products are priced more competitively and are well recognised by consumers.

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