Competitive Landscape
Cepas Argentinas Expands Portfolio as Grupo Peñaflor Narrows the Gap
RTDs in Argentina remain highly concentrated, with Cepas Argentinas maintaining a clear leadership in 2025, holding 58% volume share. However, this was a noticeable decline from 68% in 2020 as other players gained ground.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Argentina?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Argentina - Category analysis
Key Data Insights
Rtds Summary
New Rtd Launches Spark Double-Digit Growth
Spirit-Based Innovation Captures Younger Drinkers
Nolo Redefines Rituals as Mindful Consumption Reshapes Demand
Cepas Argentinas and New Entrants Reshape Consumer Choices with Bold Launches
Gancia 0.0 and Dr Lemon Spicy Unlock New Consumption Occasions
Cepas Argentinas Expands Portfolio as Grupo Peñaflor Narrows the Gap
Supermarket Chains Lose Ground as Shoppers Seek Cheaper Options
E-Commerce Gains Traction as Shoppers Seek Cheaper Options
Alcoholic Drinks in Argentina - Industry Overview
2025 Developments
Key Data Insights
Price-Sensitive Consumers Switch to Value-For-Money and Low-Alcohol Options
Economic and Health Factors Shape Consumption Patterns
Leading and Emerging Players Unlock New Drinking Occasions with Non-Alcoholic Launches
Consumers Embrace Affordable Beer and Premium Rtds as Incomes Rise
Non-Alcoholic Launches and Health Trends Reshape Product Innovation
Wineries Lose Ground to Beer as Price and Climate Pressures Mount
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Lose Share as Imports Rise
Campari Argentina Gains Ground with New Route to Market and Portfolio Focus
Traditional Stores Capture Shoppers as Modern Retail Loses Ground
Manufacturers Respond to Channel Shifts with Affordable Formats and Digital Innovation
Wine Producers Drive E-Commerce Growth with Premium Portfolios
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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