Spirit-based RTDs is set to continue to see total volume and value (constant 2022 prices) growth in the forecast period. The rising demand for spirit-based RTDs is based on a number of competitive advantages: more convenient transportation; the ability to drink in one go; avoiding the problem of storing an open bottle; and the ability to try more expensive spirits with a lower outlay.
Category maturity and the strength of Saku Õlletehase and A Le Coq in spirit-based RTDs are likely to deter new players from entering RTDs over the forecast period. Nonetheless, established manufacturers are predicted to continue to update and expand their ranges, in an effort to maintain consumer interest.
RTDs suffer from a poor reputation due to high sugar contents. Demand is also likely to continue to be limited due to competition with home-made cocktails, for which consumers often use premium ingredients.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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