The RTDs category is forecast to see sales maintain a downward trend during the forecast period. This is due mainly to the limited number of products on offer and the lack of consumer awareness of such products.
It is unlikely that local consumer habits will change over the forecast period, since Moroccans tend to prefer to blend spirits with fruit juices and other soft drinks to get the same flavours as those offered by brands within the RTDs category. This will serve to keep the level of demand for RTDs low, especially as the majority of existing flavours are not that in line with local tastes.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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