Competitive Landscape
Krönleins Bryggeri and Galatea Spirits Defend Share through Premium Innovation
The competitive environment for RTDs in Sweden in 2025 remained highly concentrated at the top, with a handful of leading companies controlling the majority of total volume share. Krönleins Bryggeri held a 33% share, maintaining a significant lead, while Galatea Spirits accounted for 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Sweden?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Sweden - Category analysis
Key Data Insights
Rtds Summary
Premium Long Drink Launches as Younger Swedes of Legal Drinking Age Demand Quality and Flavour
Leading Brands Capture Demand for Spirit-Based and Cocktail Rtds
Flavour Innovation by Craft Producers Blurs Lines with Cider and Boosts Premium Appeal
Systembolaget Prioritises Strong Portfolios as Smaller Brands Lose Shelf Space
Flavour Experimentation to Drive Spirit-Based Rtds to Sustained Leadership
Constant Innovation in Citrus and Botanical Profiles Secures Premium Shelf Positions
Krönleins Bryggeri and Galatea Spirits Defend Share through Premium Innovation
Systembolaget Increases Shelf Focus for Premium Cocktail Rtds
Entry-Level Rtds Lose Ground as Premiumisation Accelerates
Alcoholic Drinks in Sweden - Industry Overview
2025 Developments
Key Data Insights
Major Brewers and Spirits Companies Expand Lighter Portfolios as Moderation Rises
Systembolaget’S Assortment Enables Trading Down and Selective Premium Spending
Younger Adults Drive Moderation with Fewer Drinking Occasions and Lighter Choices
Younger Consumers of Legal Drinking Age Drive Moderation as Businesses Shift to Value Creation
Niche Brands and Direct Sales Expand as Regulation Gradually Eases
Health and Premiumisation Reshape Product Development and Consumer Choices
Spendrups and Carlsberg Strengthen Leadership as Moderation Limits Share Shifts
Systembolaget Maintains Channel Dominance as Alternatives Remain Limited
E-Commerce Impact Constrained by Monopoly and Regulatory Structure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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