Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the closure of pubs and bars through the year, and limitations on gatherings, subduing stronger demand through on-trade.
Despite spirit-based RTDs being the main growth driver of the overall category in Singapore, an increase in consumer demands for interesting new flavours and options is creating potential for other RTDs to enter, including Takara Oolong Shochu (canned shochu cocktails), and Kyoto-based sake brewery Takara Shuzo (Chuhai mixed with tea). Meanwhile, The Sapporo Ai no Skal Whit Sour is a collaboration between Sapporo Holdings (beer) and carbonated milk soda brand Skal with only 4% ABV content, while Kyoto-based sake brewery Kizakura offers a product with a sake base mixed with matcha and concentrated lemon juice, with 5% ABV content.
Bacardi-Martini Singapore Pte Ltd (Barcadi Breezer) retained its overall dominance of RTDs in total volume terms in 2021, followed at a significant distance by Asahi Group Holdings Ltd with Vodka Cruiser. However, smaller players under “others” continued to gain ground, in line with the increasing penetration of RTD brands in Singapore to address consumer demand for interesting, novel flavours.
Local consumers became increasingly health conscious as a result of the pandemic, influencing their purchasing decisions. Therefore, alcoholic drinks with low sugar content, and no/low ABV have been growing in popularity, which is likely to be a long-lasting trend over the forecast period.
The cocktail and mixology trend gained momentum during the pandemic in Singapore as consumers searched for new experiences and fresh beverages. However, the Circuit Breaker introduced in 2021 forced an increasing number of on-trade establishments such as bars and distilleries to adopt various strategies to address limited foot traffic.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!