The pace of volume growth in RTDs will remain steady in the upcoming years, although slightly below the review period in terms of volume CAGR. Competition will continue and introduction of new flavours will keep consumers interested into RTDs.
It is highly likely that wine/cider based RTDs will continue to gain share in Latvia during the forecast period. Excise tax policies are well established in Latvia and no further changes are anticipated in the upcoming period, leaving manufacturers with greater revenue opportunities when selling lower ABV rates.
Traditional Latvian drinks made from local ingredients will remain popular in the forthcoming period, such as the variety of black balsam, which is often consumed as a mixed drink in the on-trade with tonic water. This popular national drink is well represented in RTDs, with an offering from major player Latvijas Balzams AS.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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