2021 saw volume sales of RTDs increase robustly in both on-trade and off-trade terms as the category rebounded emphatically from its poor showing at the peak of the COVID-19 pandemic in 2020. However while the negative sales growth recorded in 2020 was partially reversed during 2021, the category still has a long way to go before sales returned to pre-COVID-19 levels.
2021 saw the arrival of German discount grocery retailer Lidl & Schwartz in Latvia, with the retailer opening its first stores in the country during the year. Lidl is known for offering a wide range of high-quality private label alcoholic drinks and its extensive product range covers RTDs, as well as beer, wine, spirits and cider/perry.
One of the major trends in Latvia’s alcoholic drinks industry towards the end of the review period was the proliferation of non alcoholic options in numerous categories. While this trend applied mainly to beer, products that are free from alcohol are appearing in other categories such as cider/perry as well and RTDs is no exception.
The forecast period is expected to see strong growth in online sales of RTDs, with increasing numbers of consumers expected to value the convenience that e-commerce represents, especially when buying alcoholic drinks, which are often large and heavy items, especially when bought in bulk. Online sales of alcoholic drinks were not permitted in Latvia until 2020 and the changes in retailing regulations which have made e-commerce a relevant channel for alcoholic drinks coincided with the onset of the COVID-19 pandemic.
RTDs is expected to register the most dynamic performance of any alcoholic drinks category during the forecast period and this is set to be in line with the prevailing global trends. RTDs is a category that is registering dynamic sales growth in numerous countries as consumers increasingly value the convenience that these products represent.
Non alcoholic RTDs are slated for further success over the forecast period after generating strong growth towards the end of the review period. The rising popularity of alcohol-free beverages.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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