RTDs is expected to see total volume sales stagnate in 2023 as cross-border trade and international travel are set to approach pre-pandemic levels. Beyond 2023, off-trade volumes are set to return to growth, albeit more modest than that seen during the review period.
Hard seltzers is set to see consolidation during the forecast period. The category initially attracted several players, but the growth of hard seltzers was more lacklustre than many had expected.
Halmstad Cocktail has started popularising hard ice tea in Norway (the brand has Lemon and Peach variants, which are also the best-selling flavours in regular, non alcoholic RTD tea in Norway). This might continue to expand the market and draw similar innovations from other players.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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