Competitive Landscape
Sabc Streamlines Portfolio as Mux Targets Urban Consumers
RTDs in Cameroon remains highly concentrated in 2025, with SABC accounting for a 54% total volume share and Guinness Cameroon SA holding 41%. The industry became even more consolidated over the 2022 to 2025 period, as SABC further rationalised its portfolio to focus exclusively on two high-rotation spirit-based serves, Booster whisky cola and Booster gin and tonic.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Cameroon?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Rtds in Cameroon - Category analysis
Key Data Insights
Rtds Summary
Booster’S Supply Issues Directly Limit Total Sales
Mux’S Cocktail Launch Brings Some Positivity to the Market
Young Adults of Legal Drinking Age Embrace Value-For-Money Brands as Price Rises Limit Demand
Spirit-Based Brands Retain Dominance as Cocktail Launches Target New Occasions
Sabc Streamlines Portfolio as Mux Targets Urban Consumers
Food/Drink/Tobacco Specialists Sustain Dominance
E-Commerce Remains Negligible as In-Person Trust Drives Rtds Purchases
Alcoholic Drinks in Cameroon - Industry Overview
2025 Developments
Key Data Insights
Boissons Du Cameroun’S Capacity Boost Stabilises Demand Amid Rising Costs
Sofavinc’S Prize-Led Promotions Defend Volume as Wine and Spirits Shift to Value
Premiumisation Trend under Pressure
Boissons Du Cameroun Expands Production to Secure Beer-Led Growth
Gracedom’S Cocktail Rtds and Wine Mixes Engage New Female Consumers
Excise Hikes on Wine and Spirits Tighten Affordability and Reshape Demand
Boissons Du Cameroun Consolidates Leadership as Challengers Target Premium Niches
Sapb’S Rox Makes Waves in Premium Lager
Food/Drink/Tobacco Specialists Retain Dominance
Online Platforms Struggle to Gain Traction as In-Person Trust Prevails
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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