The RTDs market is relatively mature, with a huge presence of brands and products cutting across different price segments. Given the sizeable presence of RTDs, many companies are still attracted companies to leverage the opportunities available despite Siam Winery Co Ltd’s dominant position.
Smirnoff Midnight is another product worth mentioning, as it has been popular amongst young drinkers thanks to its convenience and unique flavour. Furthermore, the brand has been effectively promoted through advertising, particularly through online channels, to communicate and promote the brand without mentioning the product.
RTDs is a mature category in Thailand. However, the health and wellness trend that is increasingly gaining traction in the country has given fresh impetus to companies to develop healthier RTDs.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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