Rtds in Croatia

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the RTDs industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTDs industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The RTDs in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTDs in Croatia?
  • Where is consumer demand for RTDs focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Croatia?
  • How are products distributed in Croatia?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Rtds in Croatia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery in 2021
No changes in competitive landscape
Arrival of hard seltzers much needed boost

PROSPECTS AND OPPORTUNITIES

Muted volume growth over forecast period
Hard seltzers bring dynamism to staid RTDs
Potential headwinds could dampen volume growth

CATEGORY DATA

Table 1 Sales of RTDs by Category: Total Volume 2016-2021 Table 2 Sales of RTDs by Category: Total Value 2016-2021 Table 3 Sales of RTDs by Category: % Total Volume Growth 2016-2021 Table 4 Sales of RTDs by Category: % Total Value Growth 2016-2021 Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 Table 9 GBO Company Shares of RTDs: % Total Volume 2017-2021 Table 10 NBO Company Shares of RTDs: % Total Volume 2017-2021 Table 11 LBN Brand Shares of RTDs: % Total Volume 2018-2021 Table 12 Forecast Sales of RTDs by Category: Total Volume 2021-2026 Table 13 Forecast Sales of RTDs by Category: Total Value 2021-2026 Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

Alcoholic Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

RTDs

  • Malt-based RTDs
  • Spirit-based RTDs
  • Wine-based RTDs
  • Other RTDs

RTDs

RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.

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This report originates from Passport, our RTDs research and analysis database.

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