Competitive Landscape
Local Brands Maintain Leadership as Lebanon’S Rtd Market Consolidates
The RTD competitive landscape in Lebanon remained highly concentrated in 2025, with leading local and international players accounting for the majority of category sales. Kassatly Chtaura SAL led the market with its Buzz brand, holding a 32% share, while Diageo Plc followed with Smirnoff at 21%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Lebanon?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lebanon?
- How are products distributed in Lebanon?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Lebanon - Category analysis
Key Data Insights
Rtds Summary
Premium Positioning and Digital Marketing Drive Strong Growth in Lebanon’S Rtd Market
Spirit-Based Innovation Fuels Premiumisation and Volume Expansion
E-Commerce Reshapes Rtd Growth through Greater Accessibility and Digital Engagement
Spirit-Based Rtds Are Set to Drive Premiumisation as the Category Expands Towards 2030
On-Trade Adoption Expands Rtd Opportunities beyond Home Consumption
Supply Chain Resilience Will Determine the Future Growth of Lebanon’S Rtd Market
Local Brands Maintain Leadership as Lebanon’S Rtd Market Consolidates
Supermarkets Maintain Volume Leadership as E-Commerce Reshapes Rtd Access
Digital-First Retailers Capture Younger Drinkers with Speed and Visibility
Alcoholic Drinks in Lebanon - Industry Overview
2025 Developments
Key Data Insights
Alcoholic Drinks in Lebanon Show Resilient Recovery Amid Polarised Consumer Demand
Beer Maintains Category Leadership While Spirits Drive Premium Growth in 2025
Digital Retail Accelerates the Shift Towards At-Home Alcohol Consumption
Local Brands, Premiumisation and Exports Will Shape Lebanon’S Alcoholic Drinks Outlook
Beer Is Set to Retain Its Volume Leadership as Spirits Drive Premium Growth
Domestic Brands Strengthen Their Position as Local Loyalty Reshapes Competition
Supermarkets Retain Their Dominance through Value and Convenience
On-Demand Delivery Drives the Shift to Digital Retail in 2025
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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