In 2021, RTDs recorded solid volume sales growth, both on-trade and off-trade. This can be attributed to the changing habits of Slovenian consumers during the COVID-19 pandemic.
Wine-based RTDs showed minimal volume sales growth in 2021. However, this came after a year of exceptionally strong growth following innovative product launches.
Pivovarna Laško Union doo maintained its significant lead in RTDs in 2021, with only fragmented and small shares scattered amongst a small number of other named brands and “others”. The player’s top Laško Malt brand remains unchallenged, with strong distribution through both on-trade and off-trade channels, and benefitting from the popularity and familiarity of the Laško brand in beer.
The on-trade channel is expected to recover more fully in 2022 which will reignite RTD sales over the forecast period. RTDs is expected to benefit from the growing trend towards drinks which contain lower levels of alcohol, thus seeing consumers switch out of higher-alcohol categories such as spirits.
Health and wellness trends are expected to intensify over the forecast period, with RTD producers seeking to lower the sugar content and add functional properties such as added vitamins, in addition to capitalising on dietary preferences by offering gluten-free and vegan options. These trends follow those seen with craft beers and, to an extent, also reflected in cider/perry.
Another trend in RTDs which is expected to become increasingly popular over the forecast period and has also been reflected in other categories, is that for exotic flavours. Brands which successfully launch or expand their portfolios with attractive and fruity flavour offerings are expected to gain a significant advantage over those which simply offer the traditional tastes.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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