After a year of exceptional growth in 2020, total volume sales of RTDs saw continued growth in 2021, albeit at a relatively lower rate compared to the previous year. Growing from a low base, this growth was mostly owing to the soaring popularity of hard seltzer.
In recent years, hard seltzer has seen a drastic growth in popularity, first in the US, and currently in Canada. One of the leading brands, White Claw from Mark Anthony Brands, first made its way into Canada in 2020.
Heightened health consciousness, driven by the COVID-19 pandemic and the flexitarian/reductionist movement (i.e.
Over the forecast period, population growth, the health and wellness trend, the regulatory environment and taxation policies are anticipated to support continued moderate growth in the total volume sales of RTDs, similar to the trend observed during the review period. As pandemic-related restrictions are lifted and people return to bars, cafés and restaurants, demand for RTDs is anticipated to rise.
As in many other alcoholic drinks categories, the health and wellness trend was boosted by the outbreak of COVID-19, and this is set to develop over the forecast period. This will be more apparent in spirit-based RTDs, offering products made with a base of spirits that are low in carbohydrates, such as vodka.
The craze for craft beer has increasingly spilled over into many other areas of alcoholic drinks, including RTDs. This will lead to consumers searching for small-batch-produced, artisanal, local and high-quality offerings.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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