Competitive Landscape
Corby Spirit & Wine and Molson Canada Disrupt Leadership as Competition Intensifies
RTDs in Canada in 2025 are marked by growing fragmentation, with the leading companies experiencing notable share erosion as the number of competitors increases, especially in spirits-based RTDs, other RTDs and non alcoholic RTDs. Labatt Brewing Co and Diageo Canada Inc, while still the top players, both lost volume share in 2025, illustrating heightened competitive pressure.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Canada?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Canada - Category analysis
Key Data Insights
Rtds Summary
Innovative Launches Expand Rtds Appeal
Hp Juniper and Atypique Lead the Charge as Non-Alc Rtds Outpace Traditional Offerings
Wild Lot Farm Distillery’S Maple Espresso Martini Taps into Storytelling and Premiumisation
Modest Outlook Driven by Wider Accessibility and Innovation
Spirit-Based Innovation and Local Brands Attract New Consumer Loyalty
Non-Alcoholic Launches Address Health Focus but Face Rising Competition
Corby Spirit & Wine and Molson Canada Disrupt Leadership as Competition Intensifies
Ontario Retailers Accelerate Alcohol Access as Liquor Board Stores Lose Share
Convenience and Forecourt Retailers Capture Growth with Expanded Access
Urban Mini Agencies and E-Commerce Reshape the Path to Purchase
Alcoholic Drinks in Canada - Industry Overview
2025 Developments
Key Data Insights
Falling Consumption Drives Push into Non-Alcoholic and Premium Developments
Nolo Revolution Gains Traction across Alcoholic Drinks Categories
Innovative Flavours Engage Consumers and Drive Premiumisation
Players Seek to Capture Wellness-Oriented Consumers as Alcoholic Consumption Falls
Ontario Retailers Embrace Private Label as Distribution Reforms Reshape Pricing Strategies
Labatt Brewing Co and Molson Canada Readjust Focus on Premium and Rtd Brands
Ontario Expands Retail Access and Disrupts Liquor Board Dominance
Saq Pilots Urban Mini Agencies to Reach New Shoppers in Grocery and Convenience Stores
Loblaws and Walmart Drive E-Commerce Growth through Omni-Channel Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Off-Trade Establishments
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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