Total volume sales of RTDs slumped by almost a fifth during 2020 and recovered only partially in 2021. Unsurprisingly, on trade demand bore the brunt of this, with on-trade volume sales plunging by almost a third during 2020.
The leading brands in RTDs are Bacardi & Co Ltd’s Bacardi Breezer and Diageo Plc’s Smirnoff Ice. Between them, these two brands accounted for almost two-thirds of total volume sales of spirits RTDs in 2021, with no other brand having a volume share of more than 10%.
Wine-based RTDs are dominated by sangria, which is mainly consumed during the summer months. Zarea SA’s Corrido and J García Carrión SA’s Don Simon Don Simón Sangría are the leading brands.
On-trade volume sales of RTDs will gradually rebound over the course of the forecast period, recovering to their pre-pandemic level by 2024. Indeed, on-trade volume sales are set to overtake off-trade volume sales by the end of the forecast period.
The relatively high pricing of RTDs could impede growth in total volume sales, particularly as inflationary pressure is set to mount during the early part of the forecast period. This will make many local consumers more price sensitive, which may lead them to choose cheaper alcoholic drinks.
Hard seltzers and wine seltzers will be among the best performers in RTDs during the forecast period. Spritz made from wine and soda water has a long tradition of consumption in Romania.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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