As the impact of the pandemic lessens, local consumers will continue to have busier lifestyles. As such, many locals will seek convenience as life returns to normal.
As the number of imported products rises, so does the difficulty for local brands and producers to break onto the landscape. Many of the well-known canned RTD players, such as NIO and Lyres, have established themselves in Taiwan, increasing the barrier of entry for local players.
Despite the general growth in demand, RTDs still lack a significant presence through the on-trade channel. A few bars are adopting on-tap cocktails, with hand-mixed cocktails being time-consuming.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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