Hard seltzers, tracked under other RTDs, have led growth in RTDs in Australia since their entry into the market in 2019. The other RTDs category continued to see a strong performance throughout COVID-19, remaining nearly entirely unaffected by the pandemic.
New product launches are driving premiumisation in RTDs, with increasingly niche and premium offerings centred around high-quality ingredients and flavours. One avenue for premiumisation is through offering high-quality cocktail mixes, such as the canned cocktail brand Cantails, which offers mixologist-crafted canned cocktails in three flavours.
The influence of the growing trend of “sober curiosity” is set to drive innovation in RTDs in Australia in the forecast period, as the demand for non alcoholic drinks expands to this category. Although this category remains underdeveloped, it represents strong potential, as local consumers have already shown significant demand for non alcoholic beer.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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