Competitive Landscape
Shanghai Bacchus Dominates
The RTDs landscape in China exhibited a high degree of concentration in 2025, with Shanghai Bacchus Liquor Co Ltd holding a commanding 70% share of total volume . Vanguard Group held a distant second place with 17%, while the remaining manufacturers occupied marginal shares, reflecting a predominantly consolidated market.
Stability in Leadership Encourages Innovation and Targeted Growth Strategies
The sustained dominance of Shanghai Bacchus can be attributed to its effective alignment with consumer demand and robust brand positioning within the RTDs space. The company's ability to maintain leadership stems from catering to the evolving preferences for low alcohol, health-conscious, and convenient ready-to-drink options, which continue to resonate with the primary consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in China?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in China?
- How are products distributed in China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in China - Category analysis
Key Data Insights
Rtds Summary
Moderate Economic Growth Fails to Prevent Decline in Overall Sales
Spirit-Based Rtds Dominates Volume as Other Variants Remain Niche
Low Abv Cocktails Reshape Competition with Social and Health Appeal
Young Consumers of Legal Drinking Age Reshape Drinking Habits Driving Rtds Decline
Spirit-Based Rtds to Maintain Volume Dominance Amid Overall Decline
Fragmented Channels and Local Flavours Drive Strategic Innovation
Shanghai Bacchus Dominates
Stability in Leadership Encourages Innovation and Targeted Growth Strategies
Convenience Stores and Retail E-Commerce Gain Share Amid Decline of Traditional Channels
Channel Fragmentation and Scenario-Based Retailing Reshape Consumer Access and Brand Strategies
Top Online Retailers Create a Compelling Proposition
Flavour and Low Abv Trends Drive Product Innovation and Consumer Appeal
Leading Brands Leverage Flavour Innovation and Targeted Positioning to Capture Niches
Alcoholic Drinks in China - Industry Overview
2025 Developments
Key Data Insights
Consumer Prudence Drives Value and Premiumisation Amid Moderate Economic Growth
Beer Leads Volume with Premiumisation Supporting Value Sales
Absolut Vodka and Genki Forest Partnership Exemplifies No/Low Alcohol Innovation
Consumers to Moderate Drinking Amid Stable Economic Growth and Market Maturity
Beer to Retain Volume Leadership as It Sees Continued Premiumisation
Innovation in Premium and Low Alcohol Products Reshapes Consumer Choices and Channels
Leading Brewers Strengthen Position Amid Steady Share Dynamics
Growth among Emerging Brewers Presents Strategic Expansion Opportunities
Grocery Retailers Still Dominant, but E-Commerce Gains Momentum
Premiumisation and Health Awareness Drive Retail Channel Innovation
Retail E-Commerce Reshapes Purchasing Habits with Convenience and Variety
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Budweiser and Tsingtao Expand No and Low Alcohol Portfolios to Capture Health-Conscious Consumers
Absolut Vodka and Genki Forest Partnership Pioneers Low-Alcohol Rtd Innovation
Retailers Boost Large-Pack Private Label Craft Beers to Meet Value-Seeking Consumer Demand
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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