Competitive Landscape
Societe Tunisienne Des Produits Berger Retains Lead as Competition Intensifies
RTDs in Tunisia became less concentrated over the period from 2023 to 2025. In 2023, Societe Tunisienne des Produits Berger tunisie held an 80% share of total volume sales, but this declined significantly to 46% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Tunisia?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Rtds in Tunisia - Category analysis
Key Data Insights
Rtds Summary
Punch Club Leverages Craft Positioning to Drive Consumer Experimentation
Spirit-Based Innovation Captures Adventurous Drinkers and Reshapes Consumption Habits
Slaur Sardet and Others Boost Affordability with Small Pack Launches
Exo Mix Leverages Social Media and Retail Reach to Outpace Rivals
Punch Club and Kixxy Fuel Competition and Innovation through New Launches
Retail Development and Slowing Economic Growth Temper Future Demand
Societe Tunisienne Des Produits Berger Retains Lead as Competition Intensifies
Supermarkets Channel Expands Alcohol Access to Drive Product Launches
Carrefour and Géant Invest in Online Services but Face Limited Uptake
Alcoholic Drinks in Tunisia - Industry Overview
2025 Developments
Key Data Insights
Players Respond to Affordability Pressures by Broadening Affordable Choices
Sonobra Targets Evolving Consumer Demand with New Beer
Consumers Balance Aspiration with Affordability
Celtia and Amstel Anchor Mass Demand as Premium Options Decline
La Cave Privée and Carrefour Boost E-Commerce as Friday Bans Persist
Bulgarian and Polish Imports Expand as Companies Target Affordability
Sfbt and Sonobra Cement Dominance as New Launches Sustain Share
Supermarkets Gains Authorisation to Expand Beer and Spirits Sales
Regulatory Barriers and Price Sensitivity Limit E-Commerce and New Concepts
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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