Competitive Landscape
Heineken's Acquisition of Fifco Brands Reshapes Competitive Power
RTDs in Costa Rica remain highly concentrated, with Florida Bebidas SA holding a dominant position throughout 2025. The company’s volume share stood at 64% in 2025, far outpacing all other competitors.
Adán Y Eva and Imperial Michelada Launches Strengthen Brand Loyalty
Product innovation has been a key strategy underpinning the continued dominance of leading brands in RTDs. In 2025, Florida Ice & Farm Co capitalised on this by launching Adán y Eva wine spritz, a premium, low-calorie wine-based RTD that resonated with professionals and younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Costa Rica?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Costa Rica - Category analysis
Key Data Insights
Rtds Summary
Strong Growth for Rtds as Innovations Drive Value Gains
Smirnoff and Adán & Eva Expand Flavour Range to Win Adventurous Drinkers
Fifco Leverages Premium Design and Functionality to Close the Gap with Cocktail Bars
Tourism Boosts Hard Seltzer Innovation as Spirit-Based Drinks Outpace Alternatives
Limited-Edition Flavours and Premium Positioning Challenge New Entrants
Heineken's Acquisition of Fifco Brands Reshapes Competitive Power
Adán Y Eva and Imperial Michelada Launches Strengthen Brand Loyalty
Small Local Grocers Drive Impulse Purchases with Proximity Advantage
Supermarkets Accelerate Rtds Growth through Innovation and Promotions
Online Platforms and Hyperlocal Delivery Reshape Shopping Convenience
Alcoholic Drinks in Costa Rica - Industry Overview
2025 Developments
Key Data Insights
Muted Growth as Economic Pressures Drive Market Polarisation
Macallan Double Cask 30 Years Elevates Luxury as Mid-Range Falters
Adán & Eva Wine Spritz Redefines Rtds with Premium Wine Base
Gen Z Drives Flavour Innovation as Mid-Tier Options Shrink
Sober Curiosity and Premiumisation Reshape Business Strategies
Heineken Accelerates Expansion by Acquiring Fifco’S Portfolio
Supermarkets Retain Shopper Trust as E-Commerce Gains Ground
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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