RTDs are an increasingly popular drink in Costa Rica and with society opening up again in 2021, this fuelled further volume growth, with volume sales increasing by more than a quarter. RTDs are especially popular with young consumers that are only starting to drink alcohol and are attracted by the sweet, fruity flavours such as lemon ginger, coconut lime, and red berries.
Florida Bebidas continued to dominate the sector and has benefitted from being the first mover in RTDs, introducing the country’s most popular brand, Smirnoff Ice. It also launched its own hard seltzer RTD Adán y Eva in 2019.
In recent years, RTDs have seen the development of more specialised and added-value alternatives, such as natural, lower-calorie, and lower-alcohol content proposals. This is particularly true for spirit-based RTDs, but also relevant to a lesser extend in wine-based RTDs.
RTDs will register healthy volume growth over the forecast period. As foodservice establishments and nightlife venues resume to more normal activity levels, volume sales of RTDs in on-trade are expected to benefit, leading to high growth The off-trade channel will be driven by a desire for convenience, with canned RTDs gaining further penetration.
Given the relatively low purchasing power of its core consumer base, RTDs is set to continue to be strongly focused on low-priced products and aggressive promotional activity during the forecast period. Therefore, even as players invest in innovation, they will need to ensure that their new products are competitively priced.
Increased flavour innovation is expected. Smirnoff Ice is known for leading innovation, but Topo Chico, and Adán y Eva are also expected to be active in terms of new flavour launches.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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