RTDs will register moderate volume growth over the forecast period. as consumers continue to switch from other drinks with higher ABV drinks such as spirits.
RTDs are still an emerging sector, and in particular hard seltzers, and the older consumer in particular is less knowledgeable. However, Costa Rica is highly influenced by US culture, which has seen an explosion in the popularity of the hard seltzer brand, White Claw, across a wide age group.
With young adults of legal drinking age remaining the key target group for RTDs brands, particularly younger women, product innovation will focus on this consumer group. This consumer group is highly fashion- and brand-conscious and is more open to experimentation with novel products and flavours than older consumers.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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