Increasing numbers of younger consumers of legal drinking age are interested in wellness. This shift has impacted demand, and is influencing the ingredients in products.
Malt-based RTDs is forecast to see the poorest total volume performance compared with other types of RTDs in the forecast period, with continued decline despite a strong performance in 2021. A driver of growth in RTDs is innovation.
Consumers tend to develop loyalty towards brands that support their interests. Marketing campaigns are thus increasingly being geared towards sustainability.
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Understand the latest market trends and future growth opportunities for the RTDs industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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