Competitive Landscape
J García Carrión Expands Range to Reinforce Leadership
RTDs in Spain remains highly concentrated, with the top three players—J García Carrión, Orangina Schweppes España, and Mercadona—accounting for a combined total volume share of 61% in 2025. J García Carrión leads with a share of 25%, followed by Orangina Schweppes España at 20% and Mercadona at 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Spain?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Spain - Category analysis
Key Data Insights
Rtds Summary
San Fermín Wines Leverages Premium Design to Boost Consumer Value
Don Simon Extends Reach by Normalising Non Alcoholic Launches
Zamora Company Drives Flavour Innovation for Younger Drinkers
Coca-Cola and Spirits Brands Offer Co-Branded Launches
Barbadillo Captures Younger Drinkers by Reimagining Classic Cocktails in Cans
Tanqueray and Seagram’S Spark Wellness-Led Innovation in Alcohol-Free Offerings
J García Carrión Expands Range to Reinforce Leadership
Supermarkets Leverage Private Label to Cement Dominance in Rtds
Alcoholic Drinks in Spain - Industry Overview
2025 Developments
Key Data Insights
Premium Choices Gain Traction as Inflation Drives Value Focus
Craft Beer and Non/Low Alcohol Options Capture Shifting Preferences
Patrón El Alto Taps Premium Demand as Moderation Reshapes Choices
Consumers Balance Moderation and Premium Choices as Spending Pressures Mount
Non-Alcoholic Launches and Eco Innovation Reshape Brand Strategies
Mahou Drives Innovation in Rtds to Reinforce Its Lead
Discounters Attract Cost-Conscious Shoppers as Inflation Bites
Tourism and Tradition Sustain On-Trade Dominance for Beer and Wine
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Patrón El Alto and Freixenet 0.0% Drive Premium and Non-Alcoholic Expansion
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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