2021 brought about growth in RTDs in Spain, with total current value and volume sales recovering to near the pre-pandemic levels seen in 2019. This was prompted by the rebound in on-trade sales, whilst off-trade sales also remained strong, albeit slightly lower than in 2020.
A wide range of new products entered the Spanish market in 2021, building on those that entered the market in 2020. This both demonstrates the ongoing innovation in this category, and highlights the possibility for future growth.
Within RTDs, one of the major drinks to watch is hard seltzers. That is, flavoured carbonated water with an alcohol content of around 5%.
RTDs is expected to see growth during the forecast period, as key aspects of these products align with many consumer preferences in Spain. For instance, the trend towards products with lower alcohol content and fewer calories is set to continue, as consumers are focused on health and wellbeing and are more thoughtful about the types of products they consume.
Spirit-based RTDs is forecast to see higher total volume and current value growth than wine-based RTDs during the next five years. Indeed, growth in RTDs is expected to be predominantly driven by spirit-based RTDs and cocktails.
It is predicted that more players will enter RTDs in Spain during the forecast period, and a greater variety of products will be available to consumers. There are three key aspects that new products are likely to include.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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