South Korea witnessed a rebound in sales of RTDs in 2021, partially offsetting 2020’s volume declines. Although RTDs gained global attention over the review period, especially following the emergence of the pandemic, home consumption of the category has been more subdued in South Korea.
Independent Liquor Korea continued to lead South Korean RTDs in total volume terms in 2021. The company benefits from its popular brand KGB, in addition to Mud Shake.
Although hard seltzers in South Korea remained in their infancy at the end of the review period, sales are expected to increase, supported by perceptions of being a lighter, and relatively healthy drink concept. Since the pandemic, low-calorie or reduced sugar marketing has become huge in the country to appeal to health-conscious consumers.
RTDs drinkers are increasingly visiting convenience stores to find their favourite drinks. Although convenience stores is traditionally associated as a channel with high prices, chained outlets have gained in popularity by offering diverse brands and improving price competitiveness.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!