RTDs is expected to record only moderate total volume growth over the forecast period due to waning interest in these alcoholic drinks in South Korea. The main reason for this is that some of the products contain fruit juice with high sugar content, but it is not easy for players to develop a product with reduced sugar and calories due to the nature of these ingredients.
The mixology trend in South Korea is likely to gain further momentum over the forecast period. It addresses demand for lower ABV drinks by mixing different ingredients and adding flavour to spirits, for instance.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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