Rtds in South Korea

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the RTDs industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTDs industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The RTDs in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTDs in South Korea?
  • Where is consumer demand for RTDs focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in South Korea?
  • How are products distributed in South Korea?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Rtds in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

RTDs struggles with competition from other alcoholic drinks
Lack of new product development limits growth of RTDs
KGB returns to growth cementing its commanding lead in 2020

RECOVERY AND OPPORTUNITIES

Unhealthy image and a lack of investment in new product development key obstacles to growth
Wine-based RTDs could find some appeal with new packaging developments
New and exotic flavours could spark interest in RTDs among younger consumers

CATEGORY DATA

Table 1 Sales of RTDs by Category: Total Volume 2015-2020 Table 2 Sales of RTDs by Category: Total Value 2015-2020 Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources
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  • Track key industry trends, opportunities and threats.
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This report originates from Passport, our RTDs research and analysis database.

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