Competitive Landscape
Grupo Cepas Focuses on Innovation to Lead Diageo
RTDs in Uruguay remained highly concentrated, with the two leading companies, Grupo Cepas Uruguay and Diageo Uruguay, holding a combined total volume share of 91% in 2025. Grupo Cepas achieved a 47% share while Diageo held a 44% share, with the remainder split between much smaller local players, none exceeding 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Uruguay?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Uruguay - Category analysis
Key Data Insights
Rtds Summary
Flavour and Mindful Drinking Trends Boost Rtds in Uruguay
Spirit-Based Innovation Captures Young Adults Seeking "Lighter" Options
Rapid E-Commerce Expansion for Rtds
Young Adults Fuel Demand for Cocktail-Inspired Drinks with a Moderation Tendency
E-Commerce Investment Accelerates Reach and Convenience for Drinkers
Grupo Cepas Focuses on Innovation to Lead Diageo
Supermarket Chains Drive Sales with Aggressive Price Promotions
Alcoholic Drinks in Uruguay - Industry Overview
2025 Developments
Key Data Insights
Specialist Retailers and Delivery Apps Accelerate Premium Sales Online
Major Brewers Face Challenges as Beer Volumes Drop
Innovation in Rtds as Wellness, Flavour and Moderation Trends Impact Demand
Premiumisation and Cocktail Culture Shift Preferences Towards Spirits with Benefits for Rtds
Non Alcoholic Beer and Rtds Attract Moderation and Wellness Consumers with Innovation
Government Support and Grape Innovation Drive Wine’S Rebound in the Premium Tier
Fábricas Nacionales De Cerveza Leverages Bitters and Imports to Offset Beer Losses
Retail Consolidation Impacts the Distribution Architecture of Alcoholic Drinks
E-Commerce Remains an Underdeveloped Channel in Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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