RTDs are expected to experience strong growth in the forecast period. With Colombians showing increasing interest in low-alcohol beverages and diversifying their consumption occasions, there are opportunities for spirit-based RTDs with new products entering the category as alternatives to established brands like Smirnoff Ice and Mike's from Bavaria.
Hard seltzers are expected to significantly increase their share of RTDs by volume over the forecast period. This is due to increasing awareness and knowledge of the product, as well as the variety of flavours offered not only by foreign brands, but also by local players.
Younger consumers have become increasingly open to trying new products and experimenting with different flavours, making them more likely to try RTDs. They are a key demographic for RTDs as they represent a significant proportion of the consumer market.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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