RTDs registered its best result of the review period in terms of total volume sales growth in 2021. This was only partly due to the rapid recovery in on-trade demand that accompanied the easing of the pandemic and associated restrictions, as the category also showed an improved performance at the retail level, which accounts for the lion’s share of consumption.
While hard seltzers were a focal point for new product development in RTDs in 2021, the category also saw the launch of more traditional spirit-based cocktails and mixed drinks. For example, Tanqueray introduced Tanqueray Gin & Tonic, which comes in a 275ml glass bottle that is similar in shape and design to those in which its gin products are packaged.
Due to their high prices and relatively narrow appeal, off-trade distribution of RTDs is concentrated in modern grocery retailers, with supermarkets and hypermarkets remaining the most important channels in volume sales terms in 2021. However, these products are also carried by many food/drink/tobacco specialists and independent small grocers.
RTDs is poised to perform well over the forecast period, with robust growth in off- and on-trade volume sales projected. As the threat from COVID-19 recedes and Colombians continue to make up for lost time by socialising more frequently, growth rates are expected to remain elevated in the short term, though they will slow consistently from 2022 as consumption patterns stabilise.
Spirit-based RTDs is expected to post the slowest growth in total volume sales within RTDs over the forecast period. This is mainly due to maturity, as it will remain the largest category by a wide margin.
RTDs is likely to witness the entry of new low alcohol products over the forecast period. While rising health-consciousness among Colombians will be a key impetus for such launches, the fact that RTDs with a lower ABV content are subject to lower tax rates will also encourage innovation in this area.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!