Competitive Landscape
Leading Manufacturers Maintain Dominance Amid Shifting Volume Shares
The RTDs landscape in Brazil remains moderately concentrated in 2025, with the top two manufacturers holding a combined total volume share of 59%. Cia Brasileira de Bebidas led with a 32% total volume share in 2025, despite a gradual decline from 33% in 2020.
Brand Innovation and Seasonal Demand Creating Growth Opportunities
Innovation and seasonal sales events play a pivotal role in shaping the growth of RTDs in Brazil. Xeque Mate Bebidas, identified as one of the fastest-growing brands in 2025, capitalised on its strong performance during carnival, highlighting the importance of cultural events in driving volume spikes.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Brazil?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Brazil - Category analysis
Key Data Insights
Rtds Summary
Spirit-Based Rtds Drive Volume and Value Growth Amid Economic Moderation
Spirit-Based Variants Attracting the Highest Demand
Velho Barreiro and Smirnoff Ice Lead Innovation and Flavour Expansion
Branded Producers Leverage Innovation and Convenience to Expand Category Growth
Spirit-Based Rtds to Remain the Key Growth Driver
Producers Adopt Diverse Pricing and Local Flavours to Navigate Tax and Trends
Leading Manufacturers Maintain Dominance Amid Shifting Volume Shares
Brand Innovation and Seasonal Demand Creating Growth Opportunities
Supermarkets and Hypermarkets Dominate Sales
Impulse Purchasing and Strategic Retail Partnerships Drive Dynamic Channel Growth
Brands Leverage Flavour and Format Innovation to Capture Curiosity
Velho Barreiro and Smirnoff Ice Expand Their Presence with New Launches
Alcoholic Drinks in Brazil - Industry Overview
2025 Developments
Key Data Insights
Economic and Social Factors Drive Sharp Volume Decline Amid Steady Value Growth
Beer Retains Dominance While Rtds Emerges as the Fastest-Growing Category
Skol Zero Launch and Premium Investments Reshape Consumer Choice
Producers Adapt to Economic Uncertainty and Demands From Health-Conscious Consumers
Breweries to Focus on Premium Offerings as Rtds Benefit From a Focus on Moderation
Health Trends and Sin Tax Set to Drive Innovation While Premiumisation Reshapes Operational Strategies
Top Three Players Account for 87% of Sales
Brand Innovation Offers Expansion Avenues for Established Players
Grocery Retailers Continue to Dominate Sales
Convenience and Price Sensitivity Drive Retail Trends and Channel Shifts
Retail E-Commerce Grows Steadily, Driven by Convenience and Brand Innovation
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Health Concerns and Economic Factors Drive No/Low Alcohol Innovation and Market Polarisation
Skol Zero Launch and Premium Capacity Expansions Reshape Consumer Choice
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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