Competitive Landscape
Suntory and Kirin Drive Share Shifts with Targeted Launches
RTDs in Taiwan are highly concentrated, with the two leading manufacturers, Suntory Holdings and Taiwan Kirin Beer, accounting for a combined 81% of off-trade volume share in 2025. Suntory Holdings remains the leader with a 48% share, though this represents a decline from its 2024 position of 50%.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Taiwan?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Taiwan, China - Category analysis
Key Data Insights
Rtds Summary
Wat Redefines Premium with Design-Led Rtds and Local Flavours
Taihu’S Tea Highball Expands Appeal through Local Innovation
Nxxde’S Alcohol-Free Launch Signals Growing Nolo Demand
Canned Cocktails Attract Younger Adults with Convenient Formats and Social Appeal
Innovative Packaging and On-Trade Expansion Unlock New Opportunities for Brands
Suntory and Kirin Drive Share Shifts with Targeted Launches
Poya Expands Alcoholic Drinks Displays to Attract New Shoppers
Alcoholic Drinks in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Buckskin Introduces Zero-Carb Beer, Expanding No and Low Alcohol Choices
Rtds Attract Younger Consumers as Wine Loses Ground to New Formats
Taihu and Sc Lab Collaborate, Driving Premiumisation and Cultural Innovation
Brands Target Younger Adults with Cocktails and Modern Design
Local Flavours and Health Trends Drive Innovation and Responsible Drinking
Heineken’S Local Production and Secondary Brands Intensify Competition as the Established Leader Loses Ground
Convenience Stores Drive Sustained Sales with Proximity and Promotions
Legal Restrictions Limit Online Alcohol Sales to Niche Non-Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
King Car and Taihu Spark Growth with Nolo and Local Flavour Launches
Product Launches Reshape Consumer Expectations and Drive Channel Adaptation
Incumbents Lose Share as Secondary Brands and Innovation Intensify Rivalry
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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