RTDs are heavily dependent on the on-trade channel and with its reopening in 2021, RTDs registered a strong recovery. In fact, volume sales were higher than before the onset of COVID-19.
Industrias Licoreras de Guatemala continued dominating RTDs sales in Guatemala in 2021, offering a large portfolio including leading domestic spirit-based brands such as Botrán VIP, Cubata Botrán and Quezalteca RTD. The company also imports leading wine-based RTD brands Boone’s Farm and Bartles & Jaymes.
Hard seltzer entered the landscape in 2020 and currently there are three brands available: FIFCO´s Adan & Eva, imported brand Island Rain and Fitzer, imported by Mapriva, which launched in 2021. All brands are considered premium in terms of pricing and are distributed through some modern grocery retailers.
RTDs will register muted volume growth over forecast period. The slowdown will be a result of RTDs reaching maturity.
Spirit-based RTDs is set to continue being the prevalent product type in the forecast period. Indeed, there is a higher preference for spirits compared to wine in Guatemala.
There are potential headwinds on the horizon. Price rises were significant in 2021 and if this continues over the forecast period, as pressures such as rising global energy prices and continuing global supply constraints feeds into further price rises, this will dampen volume demand.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!