In spite of recording positive annual growth rates over the forecast period, RTDs is expected to remain the smallest of the alcoholic drinks categories in Azerbaijan. These products will likely continue to be consumed by young adults in urban areas who are interested in the cocktail culture and are more open to experimenting with sweet alcoholic beverages and new flavours.
On the one hand gin is supportive of any trend towards drinking RTDs as it is helps promote the easy mixes culture in the on-trade and acts as the base for consumption of cocktails in general in Azerbaijan. The popularisation of these trends could therefore lead consumers towards spirit-based RTDs.
Spirit-based RTDs dominate sales in the overall RTDs category, with wine-based RTDs continuing to be significantly undeveloped in Azerbaijan as there is a lack of brands and products present on the market. However, with the growing awareness of Prosecco and Lambrusco in the local market, this is expected to encourage producers to develop the wine-based RTDs category, with visible sales possibly appearing in this product area over the forecast period.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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