After several more brands entered local RTDs in the United Arab Emirates towards the end of the review period, a wider variety of products is likely to become available for consumers across all distribution channels. Apart from rum-based options with fruit flavours, as represented by Bacardi Breezer, there is now a selection of popular cocktails, such as Mojito and Piña Colada, in a 700 ml bottle by Cuerpo and in 200 ml single-serve packaging by El Fuego.
RTDs in the United Arab Emirates offers significant growth potential, not only supported by popular, established brands in the local market offering new flavour combinations, but also as a result of new entries after being initially launched globally. For example, Pernod Ricard’s leading vodka brand, Absolut, plans to collaborate with Ocean Spray to create a new RTD cocktail, featuring vodka and cranberry juice as a base, mixed with carbonated water and other natural flavours.
In line with global trends and heightened health concerns locally, the forecast period is set to offer potential for the greater penetration of non-alcoholic RTDs. These drinks have already entered the United Arab Emirates, albeit with a limited presence in Dubai’s Drink Dry store.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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