Throughout the forecast period RTDs are expected to maintain their niche status in Poland, and the overall category is projected to witness persistent decline in total volume sales. This trend can largely be attributed to consumer scepticism regarding the perceived quality of these beverages.
However, the rising popularity of cocktails may offer a lifeline to RTDs in Poland. This trend could potentially invigorate the RTD market, as consumers seek to enjoy high-quality cocktails without the need for complex preparation.
Despite currently being a niche product area, wine-based RTDs shows promising growth potential for the forecast period. Its beverages are becoming increasingly appealing to younger consumers who have grown up on sweet carbonates.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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