The convenience and variety of tastes offered by RTDs have resonated particularly well with young consumers under the age of 30 during the pandemic. It is highly likely that the trend of increased home consumption of RTDs will continue to see good growth in the forecast years.
In a more negative scenario, if inflation remains high and real income continues to be impacted, consumers may become more frugal and less willing to pay the price premium for RTDs compared to self-mixed beverages. Many uncertainties, such as the Russian invasion in Ukraine, the energy crisis, and global trade flows, further contribute to the uncertain economic landscape.
Hard seltzer, as a relatively new category within RTDs, experienced the highest volume growth in 2022. However, it remained niche and had not yet become a household name among the average consumer by the end of the forecast period.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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