While total volume sales of RTDs recorded a marginal decline in 2022, the category is expected to return to growth again from 2023, thanks to the restructuring of the liquor tax. Liquor tax revisions began in 2020, with further changes scheduled for 2023 and 2026.
In 2021, the government approved a basic plan for the promotion of measures against alcohol health disorders. In order to address problems such as addiction, the plan urges the alcoholic drinks industry to consider labelling containers not only with the alcohol content in percentage terms, but also with the amount of pure alcohol by fiscal year 2025.
RTDs are mostly consumed with meals in Japan, and meal times will continue to be a major drinking occasion. Thus, compatibility with meals will remain important, and carbonation and a not-too-sweet taste that does not interfere with the taste of the food will remain important.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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