Competitive Landscape
Emperador Distillers Strengthens Its Lead as Lemon-Dou Gains Ground
RTDs in the Philippines are highly concentrated, with Emperador Distillers Inc. expanding its dominance in 2025 by reaching a 39% volume share, up from 34% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Philippines?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in the Philippines - Category analysis
Key Data Insights
Rtds Summary
Rtds Report Notable Volume and Value Growth
Spirit-Based Rtds Lead Category Growth and Development
Asia Brewery Expands Rtd Cocktails as Polarisation and Premiumisation Accelerate
Spirit-Based Rtds Lead Growth Driven by Evolving Consumer Demand
E-Commerce and Cocktail Culture Fuel the Rapid Expansion of Spirit-Based Rtds
Brand Innovation and Channel Diversification Enhance Competitive Positioning
Emperador Distillers Strengthens Its Lead as Lemon-Dou Gains Ground
Supermarket Merchandising Investment Boosts Brand Reach
Alcoholic Drinks in the Philippines - Industry Overview
2025 Developments
Key Data Insights
San Miguel Brewery and Diageo Drive Polarisation through Pricing and Premiumisation
Asia Brewery Expands Rtds Portfolio to Capture Evolving Tastes
Industry Players Leverage Premium and Standard Spirits to Drive Value Gains
Asia Brewery and San Miguel Brewery Expand E-Commerce to Reach the Sober Curious
San Miguel Brewery and Ginebra San Miguel Reinforce Dominance as International Players Gain Ground
Small Local Grocers Secure Channel Dominance with Direct Brand Support
Convenience and E-Commerce Reshape Retail as On-Trade Gains
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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