The RTD landscape is expected to continue to grow at a fast pace during the forecast period. The main growth drivers are the appeal to young adult consumers, while players will continue to innovate with new flavours, recipes and formats.
The RTD landscape will continue diversifying and offering premium options across the forecast period. Typically, premium RTD options will be available in glass bottles as opposed to cans.
The non-alcoholic segment of the landscape will continue to develop over the period and is expected to attract more consumers, with a rising amount of the population interested in health, wellness and non-alcoholic options that align with these goals. That trend for non-alcoholic RTD is expected to be long-term, as the trend of health consciousness is set to increase and sober curiosity rises.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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