RTDs is predicted to continue to experience positive total volume growth over the forecast period. All formats are set to record positive demand, with wine-based and spirit-based RTDs likely to experience the strongest performances.
Wine-based RTDs, currently a small category in terms of total volume, is set to experience the strongest performance over the forecast period. Unlike for some types of RTDs, such as non-alcoholic RTDs, there has not been as much movement and development, with some of the leading wine players still to enter the space.
Many new product launches and extensions to existing brands can be expected over the forecast period. Wine-based RTDs and non-alcoholic RTDs in particular, will likely benefit from this new product development as the number of different products available in these two categories was fairly low at the end of the review period.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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