Rtds in the United Kingdom

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the RTDs industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTDs industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The RTDs in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTDs in United Kingdom?
  • Where is consumer demand for RTDs focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in United Kingdom?
  • How are products distributed in United Kingdom?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Rtds in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

RTDs avoids decline due to already high off-trade sales
New launches despite a difficult year, which helps drive growth
Beverage Brands maintains its lead thanks to recent new launches

RECOVERY AND OPPORTUNITIES

Total volume growth set to be maintained as both channels see increases
Hard seltzers likely to see a surge in sales as they have lower sugar and calories
Sustainable and natural products likely to be launched and favoured

CATEGORY DATA

Table 1 Sales of RTDs by Category: Total Volume 2015-2020 Table 2 Sales of RTDs by Category: Total Value 2015-2020 Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in the United Kingdom - Industry Overview

CATEGORY DATA

Table 16 Sales of Beer by Craft vs Standard 2015-2020

CATEGORY DATA

Table 17 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 18 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020

CATEGORY DATA

Table 19 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 20 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 21 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 24 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

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This report originates from Passport, our RTDs research and analysis database.

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