RTDs is expected to maintain total volume growth over the forecast period, due to the removal of pandemic restrictions. The on-trade is expected to maintain growth, as bars and other on-trade outlets in Hong Kong are now able to operate normal hours – a situation that many local consumers have welcomed, as they enjoy social drinking sessions with their friends, family and loved ones.
Following the success of local bars penetrating RTDs, as well as premium international brands being imported into Hong Kong, other bars and on-trade establishments are set to take advantage of this trend by releasing products of their own. For example, the award-winning bar COA has been releasing new flavours and cocktails online, which have been extremely popular with frequent patrons of the bar, as well as tech-savvy consumers.
RTDs is predicted to see many innovative new products in the future, as hotels and bars have started to pivot towards this category. In addition to the innovative drinks local bars have been offering, some big players in other alcoholic drinks categories have started to place focus, attention, and investment in RTDs.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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