Competitive Landscape
Al Ahram Beverages Expands Flavour Range as Rival Gains Ground
RTDs in Egypt remain highly concentrated in 2025, with Al Ahram Beverages Co (ABC) holding a substantial 73% share by total volume, though this is a marked decline from 97% in 2021 and 75% in 2024. The category has become less concentrated over the period, as Egyptian International Beverage Co (EgyBev) has increased its share from 16% in 2022 to 27% in 2025, indicating growing competition and a shift towards a more balanced competitive environment.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Egypt?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Rtds in Egypt - Category analysis
Key Data Insights
Rtds Summary
Vodka Mixes and Sangria Launches Fuel Youth Demand and Volume Gains
Blue40 Freeze Pink Berry Attracts Event-Goers with Bold, Higher-Abv Launches
Online Discovery and Social Bundles Accelerate Trial and Flavour Rotation
Younger Consumers of Legal Drinking Age Drive Higher Strength and New Formats
Premiumisation and Flavour Innovation Reshape Drinking Occasions
Al Ahram Beverages Expands Flavour Range as Rival Gains Ground
Drinkies and Peers Sustain Dominance through Specialist Expertise
Drinkies and Edge Leverage Specialist Focus to Attract Loyal Buyers
Specialists Retain Customer Preference as E-Commerce Impact Remains Limited
Alcoholic Drinks in Egypt - Industry Overview
2025 Developments
Key Data Insights
Price-Sensitive Shoppers Embrace Value Packs as Inflation Bites
Returnable Beer Bottles and Economy Wines Anchor Volume Growth
Id and Blue40 Flavours Spark Youth Demand and Social Buzz
Young Adults Drive Premium Drinks and Value Choices
Brands Innovate with Premium Formats as Shoppers Seek Value
Al Ahram Beverages Company Cedes Share as Egybev Accelerates Premium Growth
Drinkies and Cheers Maintain Dominance as Experiential Channels Diversify Access
Pop-Up Bars and Boutique Shops Redefine Brand Engagement for Summer Audiences
Drinkies and Cheers Drive E-Commerce Growth through Discovery Bundles and Fast Delivery
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Premium Brands and Flavour Launches Accelerate Youth Demand and Polarisation
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!