Further product innovation is expected to be seen in RTDs in the Czech Republic over the forecast period as competition intensifies. However, only the most popular products will likely survive in the long term with novelties often only having a short-term appeal among consumers.
Growth within RTDs was driven particularly by whisky, rum and gin mixes in 2022, which enjoyed rising consumer popularity and an expanding product assortment. Newer entrants like Jameson and Beefeater recorded gains with these brands having solid growth expectations for 2023 as consumers look to experiment with new alcoholic drinks.
Czech consumers are becoming increasingly concerned about environmental issues as the effects of climate change become harder to ignore. This is likely to impact the production practices and packaging used by companies within RTDs over the forecast period, such as switching from metal cans to more eco-friendly solutions.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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