Home consumption of RTDs recorded slight volume growth in 2021 as the off-trade channel continued to benefit from the pandemic restrictions as on-trade establishments were only opened in the middle of May and for the rest of the year were impacted by strict hygiene measures and reduced capacity to prevent the spread of COVID-19. Once open, on-trade establishments then increased their prices to compensate for the losses endured during the pandemic and due to rising operational and labour costs, which also benefited off-trade sales in 2021.
Wine-based RTDs remain popular as a light refreshment mainly during the summer, and are more frequently purchased by female adult consumers of legal drinking age. However, it should be noted that consumption remains relatively low, and many women prefer to make wine spritzer, mixing white wine with mineral water.
Hard seltzer entered the Czech market at the end of 2020, a small local Tábor brewery Obora being the first to launch the product, Obora Hard Seltzer, in the country in December 2020. Then in April 2021, the brewery group Plzenský Prazdroj launched Viper Hard Seltzer in two flavours (lime and cranberry), and in May 2021, the brewery group Pivovary Staropramen followed with Wai Moment in three flavours (Tropical Crew Sensation, Crazy Berries Sensation and Minty Lime Time Sensation).
Hard seltzer is expected to enjoy wider consumer awareness in 2022, appealing especially to young adults who are keen to try new things. Spirit-based hard seltzer shows potential, offering the increasingly demanded low-alcohol refreshment and convenience.
Despite the innovations observed in spirit-based RTDs over the 2020 – 2021 period, such as Beefeater Dry & Tonic and Beefeater Pink & Tonic which were launched due to the rising demand for gin in the country, as well as hard seltzer, consumption of RTDs in the Czech Republic is set to remain limited as the pandemic disrupted the premiumisation trend. On-trade consumption is not expected to reach its pre- COVID-19 level due to the simple fact that Czech consumers did not frequently drink spirits-based RTDs in bars and restaurants before and the consumer base is not expected to expand over the forecast period.
With rising health concerns in the country, stronger demand is expected for low- or no-sugar variants in wine-based RTDs over the forecast period. This should influence new product development in wine-based RTDs going forward.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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