Competitive Landscape
J García Carrión Remains a Strong Leader While Diageo Disrupts the Landscape
RTDs in France remained a concentrated landscape, with J García Carrión leading with a steadily rising 28% share of total volume sales, followed by Bardinet, with a declining 21% share. The ascent of J García Carrión reflects the sustained strength of its Don García Don Simon offer, which remained dominant in wine-based RTDs.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in France?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in France - Category analysis
Key Data Insights
Rtds Summary
Total Volume Stagnation but Significant Total Value Growth
J García Carrión and Sangria Anchor Volume Leadership of Wine-Based Rtds Amid Cooling Demand
Punch Club Spurs Non Alcoholic Rtds and Reshapes Consumer Choice
Pockets of Dynamism in Spirit-Based Rtds Amid Tax Threats
Players Target Mindful Drinkers with 0.0% Launches
J García Carrión Remains a Strong Leader While Diageo Disrupts the Landscape
Discounters Capture Value-Driven Shoppers, While Convenience Stores Leverage Urban Demand
Alcoholic Drinks in France - Industry Overview
2025 Developments
Key Data Insights
Mionetto Elevates the Alcohol-Free Offer to Energise At-Home Drinking
Non Alcoholic Beer and Rtds Outpace Traditional Choices as Innovation Accelerates
Fiers Launches Inclusive Brewing to Meet Ethical and Local Expectations
Categories to See Growth Patterns Similar to 2025
Nolo Launches and Flexitarian Habits to Reshape Drinking Choices
Players Adapt Strategies to Maintain Appeal in Alcoholic Drinks
Emerging Players Accelerate through Non Alcoholic Launches
Hypermarkets Yield Ground as Smaller Formats Capture Consumers
Retail E-Commerce and Retail Alliances Disrupt the Landscape
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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