Due to a waning interest for planteur (Planter’s Punch), mojito, caipirinha, vodka orange, and gin fizz, for example, along with the disastrous effect of the first RTD tax a few years ago, spirit-based RTDs was already a waning category before the pandemic. Another tax increase in 2020 resulted in a strong price increase and a consumer disaffection for spirit-based RTDs.
Another threat for the niche of hard seltzers could be the settlement of other high taxes. Local authorities often focus on alcoholic drinks with a too-seductive marketing approach that often manage to recruit young consumers.
In a cross-category trend, it is likely that players will launch original flavours in hard seltzers over the forecast period. For example, in 2022, the French rapper SCH associated with a company called Le Syndicat for the launch of a hard seltzer with cognac and with rose and galanga flavours – Féfé x 19 Fine à l’Eau, targeted in the style of a hard seltzer brand which would otherwise struggle to reach the young adult consumer base without this celebrity endorsement.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!