Competitive Landscape
Viña San Pedro Tarapacá Gains Ground Fast in a Dynamic Competitive Landscape
The competitive landscape of RTDs in Chile became less concentrated in 2025, reflecting significant shifts in companies' total volume shares over the review period. Cía Pisquera de Chile, while still the leader, saw its total volume share fall from 38% in 2020 to 22% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Chile?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Chile - Category analysis
Key Data Insights
Rtds Summary
Rtds Is a Dynamic Category in Alcoholic Drinks in Chile
Rtd Reinvention and Flavour Experiments Drive the Category
E-Commerce Broadens Consumer Reach
Stable Economic Climate to Support Spending on Rtds
Spirit-Based Rtds Lead by Appealing to Consumers Looking for Product/Flavour Variety as Well as Convenience
Producers Align Low Alcohol Rtds with Mindful Consumption Habits
Viña San Pedro Tarapacá Gains Ground Fast in a Dynamic Competitive Landscape
Drinks Specialists Prioritise Core Brands to Maximise Shelf Space
Alcoholic Drinks in Chile - Industry Overview
2025 Developments
Key Data Insights
Traditional Categories Struggle Amid Economic Uncertainty and a Changing Alcoholic Drinks Landscape
Nolo Revolution Adds Dynamism to the Offer
Rtd Reinvention and Flavour Experiments Provide Growth Pockets for Alcoholic Drinks
Younger Adults Embrace Sweet and Lower-Strength Drinks, Driving Volume Gains
Mixology and Home Cocktail Trends Reshape Consumer Occasions
Cía Cervecerías Unidas and Rivals Pursue Innovation
Botillerías Leverage Proximity and Promotions to Maintain Strength
E-Commerce Expands through Strategic Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Players Capture New Drinkers with Sweet Wine Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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