Sales of RTDs are expected to continue declining over the forecast period in total volume terms with most consumers showing little interest in these alcoholic drinks. Unhealthy perceptions of RTDs combined with strong competition from cocktails and other alcoholic drinks categories is likely to limit interest, although the strong showing from the local Mix brand suggests there is still some potential in the category.
It is possible that new imported RTDs may be able to help revive the category during the forecast period. For example, Latvian brand Rigas Balzams has been performing well in RTDs in its home country and it may look to repeat its success story in neighbouring Lithuania.
Spirit-based RTDs dominate category sales in Lithuania and this is unlikely to change significantly over the forecast period. Many of the leading brands have built their success on RTDs based on vodka as well as very popular cocktail recipes, such as gin & tonic.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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