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Rtds in Mexico

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTDs industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTDs industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The RTDs in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTDs in Mexico?
  • Where is consumer demand for RTDs focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Mexico?
  • How are products distributed in Mexico?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Rtds in Mexico - Category analysis

KEY DATA FINDINGS

Hard seltzers gain relevance in RTDs
COVID-19 continues to impact sales of RTDs
Casa Herradura retains lead, while Corona enters the RTDs market with Agua Rifada
Health and wellness awareness to support the growth of hard seltzers
Further recovery of foodservice, while budget-consciousness may stimulate interest
Disclosing the type of alcohol in hard seltzers to become a competitive advantage
Table 1 Sales of RTDs by Category: Total Volume 2016-2021
Table 2 Sales of RTDs by Category: Total Value 2016-2021
Table 3 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 4 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 10 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 11 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 12 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 13 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

Alcoholic Drinks in Mexico - Industry Overview

Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

Summary 3 Research Sources
The following categories and subcategories are included:

RTDs

  • Malt-based RTDs
  • Spirit-based RTDs
  • Wine-based RTDs
  • Other RTDs

RTDs

RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.

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This report originates from Passport, our RTDs research and analysis database.

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