Over the forecast period more and more innovations are expected – not just flavours, but also the format of RTDs. During the pandemic, when social distancing lent itself to single-serve drinks as a safety measure, RTDs benefited from their individual format.
RTDs is now experiencing the early stages of maturity. For the categories that have traditionally dominated – hard seltzers (other RTDs) and malt-based RTDs – this means lower yearly growth rates.
As spirit-based RTDs is seeing sales growth, some states are changing their liquor laws to allow spirit-based RTDs to be sold in grocery retailers such as convenience stores. A recent development is the proposed change in legislation in Texas, expanding the type of channels in which spirit-based RTDs can be sold.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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