Over the forecast period more and more innovations are expected – not just flavours, but also the format of RTDs. During the pandemic, when social distancing lent itself to single-serve drinks as a safety measure, RTDs benefited from their individual format.
RTDs is now experiencing the early stages of maturity. For the categories that have traditionally dominated – hard seltzers (other RTDs) and malt-based RTDs – this means lower yearly growth rates.
As spirit-based RTDs is seeing sales growth, some states are changing their liquor laws to allow spirit-based RTDs to be sold in grocery retailers such as convenience stores. A recent development is the proposed change in legislation in Texas, expanding the type of channels in which spirit-based RTDs can be sold.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!