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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in Germany?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in Germany - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Spike in off-trade volume sales offsets the decline seen in the on-trade channel
Product innovations help RTDs reach a wider audience
Largest player in spirit-based RTDs and private label make gains
RECOVERY AND OPPORTUNITIES
Higher level of maturity of RTDs and shifts in on-trade consumption habits set to hit growth
Innovations have the potential to retain consumer interest in spirit-based RTDs
Emergence of hard seltzers could reshape RTDs
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2015-2020
Table 2 Sales of RTDs by Category: Total Value 2015-2020
Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
Alcoholic Drinks in Germany - Industry Overview
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
SOURCES
Summary 1 Research Sources
CATEGORY DATA
Table 32 Sales of Beer by Category: Total Volume 2015-2020
Table 33 Sales of Beer by Category: Total Value 2015-2020
Table 34 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 35 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 36 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 37 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 38 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 39 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 40 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 41 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 42 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 43 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 44 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
CATEGORY DATA
Table 47 Sales of Wine by Category: Total Volume 2015-2020
Table 48 Sales of Wine by Category: Total Value 2015-2020
Table 49 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 50 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 51 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 52 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 53 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 54 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 55 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 56 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 57 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 58 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 59 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 60 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 61 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 62 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 63 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 64 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 65 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 66 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 67 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 68 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 69 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 70 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 71 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 72 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 73 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 74 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 75 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 76 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 77 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
CATEGORY DATA
Table 78 Sales of Spirits by Category: Total Volume 2015-2020
Table 79 Sales of Spirits by Category: Total Value 2015-2020
Table 80 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 81 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 87 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 89 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 90 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 92 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 93 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 94 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 95 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 96 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 97 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 98 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CATEGORY DATA
Table 99 Sales of Cider/Perry: Total Volume 2015-2020
Table 100 Sales of Cider/Perry: Total Value 2015-2020
Table 101 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 102 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 103 Sales of Cider/Perry: Total Volume 2017-2020
Table 104 Sales of Cider/Perry: Total Value 2017-2020
Table 105 Sales of Cider/Perry: % Total Volume Growth 2017-2020
Table 106 Sales of Cider/Perry: % Total Value Growth 2017-2020
Table 107 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 108 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 109 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 110 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 111 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2020
Table 112 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2020
Table 113 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2020
Table 114 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2020
Table 115 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 116 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 117 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 118 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 119 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 120 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 121 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
CATEGORY DATA
Table 122 Sales of RTDs by Category: Total Volume 2015-2020
Table 123 Sales of RTDs by Category: Total Value 2015-2020
Table 124 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 125 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 126 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 127 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 128 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 129 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 130 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 131 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 132 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 133 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 134 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 135 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 136 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
Alcoholic Drinks in Germany - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 137 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 138 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 139 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 140 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 141 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 142 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 143 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 144 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 145 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 146 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 147 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 148 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 149 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 150 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 151 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 152 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 153 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 3 Research Sources