In early 2021, fast fashion brand H&M faced a backlash after it refused to use Xinjiang cotton and expressed concern about the alleged use of forced labour in cotton production. The backlash from this decision then widened to brands associated with the Better Cotton Initiative (BCI), including Burberry, Nike, adidas, Converse, etc.
Thermal underwear has continued to gain traction in China, since Uniqlo launched its Heattech series. In 2021, due to the early arrival of winter and expected lower temperatures throughout the winter, thermal underwear saw a boost to sales starting from October.
In order to enrich their designs and styles, many domestic brands are actively working with global designers for collaborative launches of new series. Bosideng launched two collaborations with Jean Paul Gaultier, former Hermès brand creative director, aiming to elevate its brand image and engage with a broader audience.
Due to increasing disposable incomes and awareness of self-expression, womenswear in the high-price range is enjoying more dynamic growth compared with that targeted for the masses. Many consumers who represent high consumption power, especially millennial and gen Z consumers, consider designer ready-made apparel as an affordable luxury to reward themselves and showcase their personality.
Online marketplaces have already demonstrated strong resilience against COVID-19 and have the potential to offset the losses from bricks-and-mortar stores. In 2021, e-commerce continued to record a strong performance in womenswear, with more brands entering the marketplace, and increasing efforts made to engage with consumers online.
Apart from the fact that fast fashion brands involved in the Xinjiang cotton incident, including H&M and Zara, suffered losses in sales, fast fashion brands have long been witnessing a slump in the Chinese market, and brands such as Forever 21, Old Navy and Esprit have quit the Chinese market one after another. The declining momentum of fast fashion in China has been caused by brands’ relatively low political sensitivity, poor quality and fierce competition from counterparts.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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