E-commerce will continue to grow over the forecast period as many more consumers developed the habit of shopping online during the pandemic, especially women. Retailers are thus showing greater interest in the channel, and the likes of About You, Asos and Fashion Days will see rising share.
Overall womenswear is set to see strong but slowing current value growth over the course of the forecast period. Different rates of recovery are expected across different product areas within womenswear.
Romanian women have historically prioritised quantity over quality when it came to shopping for clothing. They have typically preferred to pay less for items of clothing, even if it meant that they would not last as long and were not environmentally sustainable.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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