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Country Report

Womenswear in

Womenswear in Romania

22 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Recovery in disposable consumer incomes leads to rising demand

Women's apparel is the largest category in the Romanian apparel market, contributing almost half of total retail sales. The still high growth rate of the category in 2017 was driven by the increasing disposable income of the population, following the reduction in general VAT from 24% to 20%, and a sizeable reduction of VAT from 24% to 9% on essential products like food and drugs since June 2015.

Rapid digitalisation is reshaping apparel

The apparel business is changing rapidly. Technology has allowed manufacturers to provide customised clothes for consumers – both women and men – quickly and efficiently.

COMPETITIVE LANDSCAPE

Fast fashion excels

Staying on top of the latest styles of clothing is key to attracting apparel shoppers. Romanian women and men are fashion conscious, and at the same time expect affordable prices.

Athleisure is a bright spot

Major retailers are trying to jump on what was once thought to be dominant trend of the 2010s, but now is increasingly seen as a major shift in how Romanians approach their clothes. Athleisure is the new casual.

Positive outlook for womenswear in Romania

The womenswear segment in Romania is projected to grow over the forecast period, driven by the growing desire of women to keep up with the rapidly changing fashion trends. Massive untapped opportunities, with promising fast fashion consumerism, also offer substantial potential for growth for brands and retailers in Romania.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Recovery in disposable consumer incomes leads to rising demand

Rapid digitalisation is reshaping apparel

COMPETITIVE LANDSCAPE

Fast fashion excels

Athleisure is a bright spot

Positive outlook for womenswear in Romania

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Romanians spend a lot of money on apparel and footwear

Athleisure is growing

Increasing competition among apparel retailers

Young fashion buyers use a number of digital platforms

The future of the fashion industry

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Recovery in disposable consumer incomes leads to rising demand

Rapid digitalisation is reshaping apparel

COMPETITIVE LANDSCAPE

Fast fashion excels

Athleisure is a bright spot

Positive outlook for womenswear in Romania

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Recovery in disposable consumer incomes leads to rising demand

Rapid digitalisation is reshaping apparel

COMPETITIVE LANDSCAPE

Fast fashion excels

Athleisure is a bright spot

Positive outlook for womenswear in Romania

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Romanians spend a lot of money on apparel and footwear

Athleisure is growing

Increasing competition among apparel retailers

Young fashion buyers use a number of digital platforms

The future of the fashion industry

MARKET DATA

DEFINITIONS

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