Executive Summary

Feb 2019
PROSPECTS
The favourable economic context drives value growth

The volume growth rate in womenswear slowed in 2018 compared with the previous year, whilst in current value terms the category increased to double-digit growth. This was due to the favourable economic context.

Social media boosts sales via internet retailing

Using social media as a tool to advertise their products, brands are becoming increasingly involved in lifestyle-related activities which integrate fashion. Technology is changing how consumers acquire goods, and apparel is no exception.

Fast fashion continues to develop

In spite of the rapid expansion of internet retailing, sales through apparel specialist retailers continue to account for the biggest share of sales. Going to shopping centres is seen as a leisure activity by Romanian women, since they can spend time with friends and also have a coffee break.

COMPETITIVE LANDSCAPE
Inditex Group is the undisputable leader

Womenswear is a very fragmented category. Shares are split amongst a significant number of producers and distributors.

H&M Hennes & Mauritz remains second despite bad publicity

H&M used to be one of the top players in womenswear in terms of growth, with faster expansion in most of the review period than Inditex Group. However, bad publicity caused by burning unsold clothing, and the discussion around the pollution fast fashion is creating globally, were very bad publicity for the H&M brand and slowed down the performance of the company.

Physical stores respond to the move towards internet retailing

Internet retailing is becoming increasingly popular in Romania. Purchasing clothes online used to be viewed with scepticism by consumers, due to the lack of regulation in terms of returns policies.

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Womenswear in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Womenswear in Romania?
  • What are the major brands in Romania?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Womenswear in Romania - Category analysis

HEADLINES

PROSPECTS

The favourable economic context drives value growth
Social media boosts sales via internet retailing
Fast fashion continues to develop

COMPETITIVE LANDSCAPE

Inditex Group is the undisputable leader
H&M Hennes & Mauritz remains second despite bad publicity
Physical stores respond to the move towards internet retailing

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic
Increasing disposable incomes and internet retailing sustain development
Fast fashion retailers remain in the top positions in value terms
Sales of apparel and footwear are boosted by social media
Unstable political environment offsets the development of apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources