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Country Report

Womenswear in

Womenswear in Romania

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing wages and wider product supply support growth

Retail volume and value growth of womenswear slowed slightly in 2019 compared with the previous year, although rates remained high due to the favourable economic context. Rising disposable incomes enabled consumers to spend on higher-priced goods.

Social media boosts sales via e-commerce

Using social media as a tool to advertise their products, brands are becoming increasingly involved in lifestyle-related activities which integrate fashion. Technology is changing how consumers acquire goods, and apparel is no exception.

Premiumisation an opportunity in womenswear

Polarisation in the apparel and footwear market is also becoming evident in womenswear. A large pool of more affluent consumers are beginning to opt for premium apparel brands, in particular through the online channel from e-commerce stores such as fashiondays.

COMPETITIVE LANDSCAPE

Zara Bucuresti and H&M Hennes & Mauritz both grow their shares

Zara Bucuresti and H&M Hennes & Mauritz Srl continued to compete head to head for the leading position in womenswear, with both extending their retail value shares in 2019. The two leading fast fashion brands have a slightly different market base in Romania, Zara being targeted more at the middle aged more affluent consumers, while H&M is aimed more at millennials and generation Z.

E-commerce continues to outperform

E-commerce retailers such as fashiondays.ro, fashionup.

Fast fashion begins to address its negative environmental image

In order to reduce the negative impact of campaigns revealing the huge ecological footprint of the fast fashion industry, due to the improper management of residual apparel products and the burning of old clothes, for example, some of the major fast fashion brands, H&M in particular, began to offer the possibility to collect used clothes in its stores in 2019. The brand is reusing these garments for the production of new apparel products.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Increasing wages and wider product supply support growth

Social media boosts sales via e-commerce

Premiumisation an opportunity in womenswear

COMPETITIVE LANDSCAPE

Zara Bucuresti and H&M Hennes & Mauritz both grow their shares

E-commerce continues to outperform

Fast fashion begins to address its negative environmental image

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and e-commerce drive development

Fast fashion retailers remain in the top positions

Sales of apparel and footwear are boosted by social media

Unstable political environment a potential obstacle to the development of apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing wages and wider product supply support growth

Social media boosts sales via e-commerce

Premiumisation an opportunity in womenswear

COMPETITIVE LANDSCAPE

Zara Bucuresti and H&M Hennes & Mauritz both grow their shares

E-commerce continues to outperform

Fast fashion begins to address its negative environmental image

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Increasing wages and wider product supply support growth

Social media boosts sales via e-commerce

Premiumisation an opportunity in womenswear

COMPETITIVE LANDSCAPE

Zara Bucuresti and H&M Hennes & Mauritz both grow their shares

E-commerce continues to outperform

Fast fashion begins to address its negative environmental image

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and e-commerce drive development

Fast fashion retailers remain in the top positions

Sales of apparel and footwear are boosted by social media

Unstable political environment a potential obstacle to the development of apparel and footwear

MARKET DATA

CORONAVIRUS (COVID-19)

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