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Country Report

Womenswear in

Womenswear in Romania

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown restrictions reduce consumers visiting shopping centres

The outbreak of COVID-19 will lead womenswear to see current value decline in 2020 overall. The steepest decrease in sales was registered between the months of March and May, when Romania went into full lockdown and the activity of all store-based retailers was restricted.

Impact of the COVID-19 pandemic leads to less impulsivity amongst women

Women’s interest in shopping, especially indoors, has significantly decreased during 2020. Prior to the pandemic, Romanian women were generally impulsive in their shopping behaviour.

Closure of workplaces and wedding venues affect specialist retailers

The product area within womenswear to suffer the most in 2020 has been women’s suits and wedding dresses. This is a result of both the increase in women remote-working, and restrictions on social events that has meant indoor weddings are now banned, and outdoor weddings have restrictions on the number of guests allowed.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions reduce consumers visiting shopping centres

Impact of the COVID-19 pandemic leads to less impulsivity amongst women

Closure of workplaces and wedding venues affect specialist retailers

RECOVERY AND OPPORTUNITIES

Financial uncertainty leads to ongoing decline of impulsive purchases

Clothing chains increasingly rely on influencers to market their brands

Financial concerns to reduce interest in premium brands

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

Megatrends

Country Report

Womenswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown restrictions reduce consumers visiting shopping centres

Impact of the COVID-19 pandemic leads to less impulsivity amongst women

Closure of workplaces and wedding venues affect specialist retailers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions reduce consumers visiting shopping centres

Impact of the COVID-19 pandemic leads to less impulsivity amongst women

Closure of workplaces and wedding venues affect specialist retailers

RECOVERY AND OPPORTUNITIES

Financial uncertainty leads to ongoing decline of impulsive purchases

Clothing chains increasingly rely on influencers to market their brands

Financial concerns to reduce interest in premium brands

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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