Romanian women will become more focused on the environment and more preoccupied with the origin of their clothes during the forecast period. Female consumers will be more likely to favour locally made, recyclable clothing or products made from recycled materials.
Womenswear in Romania will become increasingly diverse, with products covering all type of consumers. Whereas big brands are more common in the Romanian market, lower priced products will continue to improve their presence.
The potential of the womenswear market is illustrated by the growing focus of international players on Romania, some aiming to make the country an important hub for their operations. In 2023, the Polish group, LPP (owner of the Reserved, Cropp, House, Mohito, and Sinsay retail brands), announced the construction of its first distribution centre outside of Poland.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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