In 2021 womenswear saw the first signs of current value rebound, after being drastically negatively affected by the pandemic in 2020. In June 2021, restrictions on the operation of shopping centres were lifted, which helped foot traffic start to return to normal.
Business clothing, such as women’s suits, and women’s shirts and blouses, saw amongst the slowest current value growth in 2021, after seeing significant declines in 2020, due to working from home policies. The majority of companies did not require their employees to return to the office, or only part-time, which led to only a limited rise in interest in business attire.
Social media continued to play an important role in the advertising of fashion brands in 2021. Romanian influencers have very large audiences of women who trust their advice and use the discounts that they offer.
Overall womenswear is set to see strong but slowing current value growth over the course of the forecast period. However, different rates of recovery are expected across categories.
E-commerce is expected to continue to grow during the forecast period, as many more consumers developed the habit of shopping online during the pandemic, especially women. Retailers such as About You, Asos and Fashion Days will therefore continue to grow their shares.
Romanian women historically prioritised quantity over quality when it came to shopping for clothing. Therefore, they preferred to pay less for items of clothing, even if it meant that they would not last as long and were not environmentally sustainable.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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