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Country Report

Womenswear in

Womenswear in Australia

24 pages, Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Plus size is growing

Plus-sized clothing, which once used to be a small section in stores, has now gained increased importance in stores, both in terms of quantities and varieties. Viewing the above-industry-average growth for plus sizes, Specialty Fashion Group decided to put all its resources into City Chic, a plus-sized fashion brand, and sell the rest of its brands.

Consumers looking for personalisation

Consumers have raised their expectations of the overall customer experience. There are no more typical consumer segments, and no more one-size-fits-all solutions.

Need for social listening to be more responsive

Social media is bringing fashion trends to consumers at a faster rate than ever before. This is piling the pressure on companies to meet consumer needs in a better fashion, while also improving their responsiveness.

COMPETITIVE LANDSCAPE

Noni B Ltd leads after acquiring brands

The Speciality Fashion Group (SFG), which was leading womenswear in 2017 with its iconic brands Millers, Crossroads, Katies, Autograph, City Chic and Rivers, is now no longer ranked in the industry after selling its brands to Noni B Ltd. Noni B Ltd, now ranking first in the industry, saw a fourfold increase in sales after taking over the SFG brands.

Strategic partnerships to improve customer experience

Several strategic partnerships with other industries, such as payment and customer solution companies, have been seen. H&M aims to integrate its digital and store presence by partnering with Klarna and incorporating mobile payments both online and in-store.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Plus size is growing

Consumers looking for personalisation

Need for social listening to be more responsive

COMPETITIVE LANDSCAPE

Noni B Ltd leads after acquiring brands

Strategic partnerships to improve customer experience

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the road to recovery

Move towards sustainable fashion

Local companies searching for new markets as retailers struggle in Australia

Demand for a seamless online experience

Technology-incorporated fashion

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Plus size is growing

Consumers looking for personalisation

Need for social listening to be more responsive

COMPETITIVE LANDSCAPE

Noni B Ltd leads after acquiring brands

Strategic partnerships to improve customer experience

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Womenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Plus size is growing

Consumers looking for personalisation

Need for social listening to be more responsive

COMPETITIVE LANDSCAPE

Noni B Ltd leads after acquiring brands

Strategic partnerships to improve customer experience

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the road to recovery

Move towards sustainable fashion

Local companies searching for new markets as retailers struggle in Australia

Demand for a seamless online experience

Technology-incorporated fashion

MARKET DATA

DEFINITIONS

SOURCES

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