Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Womenswear in

Womenswear in Australia

Feb 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures, decreasing disposable incomes and limited socialising opportunities due to pandemic result in significant declines for womenswear in 2020

The pandemic-induced lockdown from March 2020 introduced by the Australian Government in an attempt to control the spread of the virus resulted in restrictive movement outside of the home, thereby reducing socialising opportunities and non-essential store closures. In addition, rising unemployment reduced consumers’ disposable incomes, adding another factor to a gloomy year for womenswear.

Home seclusion trend supports stronger performances of women’s nightwear and leggings

While the Australian Bureau of Statistics noted that demand for womenswear had improved in the second half of the year once the initial lockdown had ended, further lockdowns noted in July and August in Melbourne with cases of the virus once again escalating exacerbated the declines the category had already suffered. Demand for more formal attire such as dresses therefore continued to shift towards casual wear due to the home seclusion trend, with consumers preferring the comfort of lounge wear, tracksuits and leggings, also benefiting nightwear which recorded the lowest volume decline in 2020.

Private label makes further gains due to rising price sensitivity, while struggling swimwear brands find new buyers

Premier Investments Ltd, which offers Peter Alexander, a leading women’s nightwear brand, retained its overall leadership of womenswear and was one of the few positive performers in 2020, benefiting from the stronger performance of women’s nightwear due to the home seclusion trend. On the other hand, like many other womenswear companies in 2020, second-ranked Noni B Ltd experienced declining value sales despite gaining marginal share, following a pre-pandemic impressive performance after the acquisition of Specialty Fashion Group’s brands, including iconic names such as Millers, Crossroads, Katies and Autograph.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Womenswear in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures, decreasing disposable incomes and limited socialising opportunities due to pandemic result in significant declines for womenswear in 2020

Home seclusion trend supports stronger performances of women’s nightwear and leggings

Private label makes further gains due to rising price sensitivity, while struggling swimwear brands find new buyers

RECOVERY AND OPPORTUNITIES

Recovery predicted for womenswear, with early surge in demand following home seclusion trend

E-commerce must address consumers’ concerns and improve customer experience to strengthen position over the forecast period

Sustainability concerns amongst some consumers could offer competition through greater demand for second-hand womenswear

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Womenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures, decreasing disposable incomes and limited socialising opportunities due to pandemic result in significant declines for womenswear in 2020

Home seclusion trend supports stronger performances of women’s nightwear and leggings

Private label makes further gains due to rising price sensitivity, while struggling swimwear brands find new buyers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures, decreasing disposable incomes and limited socialising opportunities due to pandemic result in significant declines for womenswear in 2020

Home seclusion trend supports stronger performances of women’s nightwear and leggings

Private label makes further gains due to rising price sensitivity, while struggling swimwear brands find new buyers

RECOVERY AND OPPORTUNITIES

Recovery predicted for womenswear, with early surge in demand following home seclusion trend

E-commerce must address consumers’ concerns and improve customer experience to strengthen position over the forecast period

Sustainability concerns amongst some consumers could offer competition through greater demand for second-hand womenswear

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports