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Country Report

Womenswear in

Womenswear in Australia

24 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Womenswear to post positive growth over the forecast period

Womenswear value sales predicted to grow at a similar rate over the forecast period to that seen over the review period in constant value terms. The category's steady performance can be attributed to the growth of fast fashion brands.

Women's leggings projected to record the strongest growth over the forecast period

Over the forecast period, women's leggings are expected to see the strongest growth in womenswear category. This can be attributed to the athleisure trend.

COMPETITIVE LANDSCAPE

Specialty Fashion Group Ltd ranks first in womenswear

Specialty Fashion Group is the leading player in womenswear. The company has a strong presence in women's outerwear, which accounts for 96% of its sales.

Seafolly Pty Ltd continues to rank first in women's swimwear

In 2017, Seafolly Pty Ltd continued to be the leading player in women's swimwear. The company's Seafolly brand benefited from Australia's strong beach culture and the growing demand for premium swimwear.

Sportswear brands perform well in women's underwear

Growth in women's underwear in 2017 was driven by sports bras, as a result of the athleisure trend. As it becomes increasingly acceptable for activewear, including sports bras, to be worn as everyday wear, more consumers are looking for products with fashion elements, in addition to good support and fit.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Womenswear to post positive growth over the forecast period

Women's leggings projected to record the strongest growth over the forecast period

COMPETITIVE LANDSCAPE

Specialty Fashion Group Ltd ranks first in womenswear

Seafolly Pty Ltd continues to rank first in women's swimwear

Sportswear brands perform well in women's underwear

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Australia's apparel and footwear industry continues to post positive growth in 2017

Athleisure trend continues to drive growth in apparel and footwear

Popular apparel and footwear retailers exit the market

Internet retailing continues to gain value share in 2017

Australia's apparel and footwear industry projected to grow in the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Womenswear to post positive growth over the forecast period

Women's leggings projected to record the strongest growth over the forecast period

COMPETITIVE LANDSCAPE

Specialty Fashion Group Ltd ranks first in womenswear

Seafolly Pty Ltd continues to rank first in women's swimwear

Sportswear brands perform well in women's underwear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Womenswear to post positive growth over the forecast period

Women's leggings projected to record the strongest growth over the forecast period

COMPETITIVE LANDSCAPE

Specialty Fashion Group Ltd ranks first in womenswear

Seafolly Pty Ltd continues to rank first in women's swimwear

Sportswear brands perform well in women's underwear

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Australia's apparel and footwear industry continues to post positive growth in 2017

Athleisure trend continues to drive growth in apparel and footwear

Popular apparel and footwear retailers exit the market

Internet retailing continues to gain value share in 2017

Australia's apparel and footwear industry projected to grow in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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