In Australia, there is a growing awareness amongst consumers of the textile waste generated by the apparel industry, and its detrimental impact on the environment. This heightened consciousness is driving a preference for brands and retailers that adopt holistic and eco-friendly approaches to sourcing materials and practicing sustainability.
In the ever-evolving world of fashion, there is a notable shift in consumer preference towards investment dressing. The era of “dopamine dressing”, characterised by bold and expressive fashion choices, is giving way to a more mindful and sustainable approach.
As global temperatures continue to reach record highs, Australia is no exception, with the looming El Niño effect forecast to bring scorching heatwaves to the country in the summer of 2023. In response to these changing climate patterns, the fashion industry is adapting to meet the increasing demand for clothing that offers both style and relief from the heat.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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