Compared to the performance by womenswear in 2021 and 2021, retail volume growth rates are set to gradually slow over the forecast period, with high inflation in Australia expected to flatten consumer demand. With the global rise in raw materials and logistics costs, womenswear will encounter challenges to survive without surcharges on apparel lines, with the average unit price set to further rise over the forecast period.
Innovation is set to be a major focus area for womenswear players over the forecast period, in line with the ongoing digitalisation of retail. Sales of apparel through retail e-commerce remained significantly higher than pre-pandemic levels in 2022, and despite a partial return to offline stores as Australia’s restrictions were eased, online sales continued to grow and are likely to gain further momentum in the coming years through habit persistence, the convenience of home delivery and competitive prices.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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