Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Womenswear in

Womenswear in Australia

Mar 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Active lifestyles see women’s leggings and swimwear post fast retail value growth

Health and wellness plays an important role in the performance of womenswear in Australia. As more and more women lead healthier lifestyles, there is increasing female participation in sports and exercise.

Sustainability concerns inform consumer and manufacturer choices

Another emerging trend is sustainability, as consumers become more aware of the sources, processes and working conditions used to produce the clothes they wear. Manufacturers are responding to growing concerns over the environmental, but also human, impact of apparel production, with more brands introducing sustainable lines.

Personalisation gathers pace as women eschew one-size-fits-all solutions

Women have higher expectations of the customer experience. There are fewer and fewer typical consumer segments, and no more one-size-fits-all solutions.

COMPETITIVE LANDSCAPE

Noni B makes strong sales and share gains through acquisitions

In 2019, Noni B made a further strong leap in the rankings to gain second place after the acquisition of Specialty Fashion Group’s brands, including iconic ones like Millers, Crossroads, Katies and Autograph. This followed Noni B’s purchase of Pretty Girl Fashion Group’s Rockmans brand in the mid-review period.

Wider ranges and shelf space cater to the growing demand for plus-sized clothing

Plus-sized clothing, which used to warrant only a small section in stores, continues to gain importance in terms of the number and variety of products available. The fast-growing sales of plus-sized items have enticed a number of companies to develop such ranges.

Collaborations and strategic alliances broaden customer appeal and solutions

Womenswear players are increasingly looking to collaborations and strategic partnerships with companies in related or non-related industries to help their brands reach more consumers. For example, a collaboration with the beauty brand Tarte led to a higher return on investment for Hello Molly.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Womenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Active lifestyles see women’s leggings and swimwear post fast retail value growth

Sustainability concerns inform consumer and manufacturer choices

Personalisation gathers pace as women eschew one-size-fits-all solutions

COMPETITIVE LANDSCAPE

Noni B makes strong sales and share gains through acquisitions

Wider ranges and shelf space cater to the growing demand for plus-sized clothing

Collaborations and strategic alliances broaden customer appeal and solutions

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Discounts spur return to volume growth while premiumisation enhances value sales

Sustainability and ethical issues inform consumers’ purchasing decisions

Domestic players look overseas for expansion and growth opportunities

E-commerce offers strong competitive advantages in apparel and footwear

Faster growth projected as key volume and value drivers accelerate

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Active lifestyles see women’s leggings and swimwear post fast retail value growth

Sustainability concerns inform consumer and manufacturer choices

Personalisation gathers pace as women eschew one-size-fits-all solutions

COMPETITIVE LANDSCAPE

Noni B makes strong sales and share gains through acquisitions

Wider ranges and shelf space cater to the growing demand for plus-sized clothing

Collaborations and strategic alliances broaden customer appeal and solutions

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Active lifestyles see women’s leggings and swimwear post fast retail value growth

Sustainability concerns inform consumer and manufacturer choices

Personalisation gathers pace as women eschew one-size-fits-all solutions

COMPETITIVE LANDSCAPE

Noni B makes strong sales and share gains through acquisitions

Wider ranges and shelf space cater to the growing demand for plus-sized clothing

Collaborations and strategic alliances broaden customer appeal and solutions

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Discounts spur return to volume growth while premiumisation enhances value sales

Sustainability and ethical issues inform consumers’ purchasing decisions

Domestic players look overseas for expansion and growth opportunities

E-commerce offers strong competitive advantages in apparel and footwear

Faster growth projected as key volume and value drivers accelerate

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports