There will be no more than very modest growth in retail volume and particularly retail constant value sales of womenswear during the forecast period as a whole. An uncertain economic environment will be a factor in this, as inflation is expected to remain relatively high during at least the early part of the forecast period, while unemployment is likely to rise as the economy slows in the face of rising interest rates.
As witnessed over the review period, the importance of fashion in many Spaniards’ lives will continue to shape the performance of the different categories within womenswear. Therefore, local social media influencers, such as Maria Pombo, Ester Expósico, Laura Escanes and Paula Orovas, will be crucial to attracting the attention of younger women and how they view certain categories, as what these influencers wear immediately becomes fashionable, stylish and “must-have” items in the country, and ultimately shapes sales.
Price segmentation is set to increase during the forecast period. While Inditex has eliminated its Uterque brand, it launched another premium brand, Zara Atlerier, in 2022–a more expensive/premium range.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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