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Country Report

Womenswear in

Womenswear in Spain

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Dwindling footfall in stores, lack of purchasing motivation and economic uncertainty undermine womenswear performance in 2020

Spanish authorities took the decision to implement a national lockdown from 15 March 2020 in order to control the COVID-19 pandemic. As a consequence, womenswear retailers closed down for almost three months in the country, resulting in huge store-based sales losses for the category, with e-commerce sales unable to compensate.

Emphasis on experience is also impeding sales performance

In 2019, womenswear saw similarly sluggish retail current value sales growth to that posted the previous year. With a rebound in the employment rate and average disposable incomes, consumers were increasingly shifting from low-cost leisure pursuits to more indulgence-based experiences and activities.

Zara maintains its sales lead

The leading player, Zara España, appeals to local consumers by adapting fast to the latest trends and offering competitive prices. The company’s image benefits as local “it-girls” and celebrities, and even Queen Letizia, wear Zara.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Spain?
What are the major brands in Spain?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dwindling footfall in stores, lack of purchasing motivation and economic uncertainty undermine womenswear performance in 2020

Emphasis on experience is also impeding sales performance

Zara maintains its sales lead

RECOVERY AND OPPORTUNITIES

Higher price-sensitivity to shape womenswear, while sustainability is on the rise

Climate change blurring lines in fashion seasons

Larger sizes becoming more common

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Womenswear in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Dwindling footfall in stores, lack of purchasing motivation and economic uncertainty undermine womenswear performance in 2020

Emphasis on experience is also impeding sales performance

Zara maintains its sales lead

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dwindling footfall in stores, lack of purchasing motivation and economic uncertainty undermine womenswear performance in 2020

Emphasis on experience is also impeding sales performance

Zara maintains its sales lead

RECOVERY AND OPPORTUNITIES

Higher price-sensitivity to shape womenswear, while sustainability is on the rise

Climate change blurring lines in fashion seasons

Larger sizes becoming more common

CATEGORY DATA

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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