Spain continued to suffer from the effects of the pandemic in 2021, due to the emergence of one of the worst fifth waves in the EU. As a result, returning to some level of normality, including the office, moved forward at a slower pace than expected in order to control the further spread of the virus, and protect employees.
As a result of the pandemic, the long hours spent at home due to remote working and studying supported demand for comfortable leisurewear, including tracksuits and women’s leggings which were more resilient in 2020 and recorded stronger growth in 2021. These items also benefited from the growing interest in staying healthy and participating in sports as a way to combat the tedium of home seclusion, especially as outdoor exercise was the one of the few activities allowed during the restrictions.
The pandemic accelerated the importance of online shopping in the country, with the channel able to double in size in terms of value share in 2020. While e-commerce lost some ground in 2021 as consumers tentatively returned to stores as experience is a strong driver of sales in the country, overall sales remained significantly higher compared to pre-pandemic levels.
The pandemic worsened the already poor economic forecast for Spain. The latest forecasts by Euromonitor International, and local and international institutions, predict that the Spanish economy is set to grow strongly over 2022, although its dependence, especially in terms of the local employment rate, on tourism injects uncertainty, especially over the first years of the forecast period.
As witnessed over the review period, the importance of fashion in many Spaniards’ lives will continue to shape the performance of the different categories within womenswear. Therefore, local social media influencers such as Maria Pombo, Ester Expósico, Laura Escanes and Paula Orovas will be crucial to attracting the attention of younger women and how they view certain categories, as what these influencers wear immediately becomes fashionable, stylish and “must-have” items in the country, and ultimately shapes sales.
Spanish female consumers are increasingly aware of the need to take responsible actions in order to contribute to the development of a sustainable economy. These actions are increasingly including the acquisition of sustainable ranges made from organic and sustainable materials.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
This report originates from Passport, our Womenswear research and analysis database.
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