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Country Report

Womenswear in

Womenswear in Spain

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A higher quality of shopping experience is called for

In 2019, womenswear saw similarly sluggish retail current value sales growth to that posted the previous year. With a rebound in the employment rate and average disposable incomes, consumers are increasingly shifting from low-cost leisure pursuits to more indulgence-based experiences and activities.

The environment intensifies its influence on womenswear

Spanish consumers are increasingly aware of the need to pursue a green way of shopping. However, the prices of sustainable clothing need to stay competitive, especially in the case of Spanish females, who in order to follow the latest trends prefer to spend less per item and buy more products.

Plus sizes to become more common

The growing prevalence of overweight and obesity in Spain is due to more sedentary lifestyles. This problem is particularly acute among younger Spaniards.

COMPETITIVE LANDSCAPE

Glamorous yet affordable, Zara leads sales

The leading player, Zara España, appeals to local consumers by adapting fast to the latest trends and offering competitive prices. The company’s image benefits as local “it-girls” and celebrities, and even Queen Letizia, wear Zara.

Consumers’ aim to become fitter favours comfy and sporty womenswear

More Spanish consumers are looking to lead healthier and more active lifestyles. Thus, more and more consumers are playing sports and/or exercising and buying into the health and wellness trend.

Spanish consumers are spoilt for choice in womenswear

Females in Spain have a wide and growing choice of brands to choose from when shopping for apparel, from global giants such as Nike, adidas and Levi’s to local offerings such as Zara, Bershka and Pull & Bear. The Spanish company Inditex (Industria de Diseño Textil SA) is the clear leader at the GBO level, with three of its brands in the top six: Zara, Bershka and Stradivarius.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Spain?
What are the major brands in Spain?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Spain - Category analysis

HEADLINES

PROSPECTS

A higher quality of shopping experience is called for

The environment intensifies its influence on womenswear

Plus sizes to become more common

COMPETITIVE LANDSCAPE

Glamorous yet affordable, Zara leads sales

Consumers’ aim to become fitter favours comfy and sporty womenswear

Spanish consumers are spoilt for choice in womenswear

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear growth limited by new consumer drive for experience

Comfortable and casual is the everyday look for the modern Spaniard

Competition is very strong, with smaller players influential

E-commerce increasingly embraced

Shopping experience, high-tech features and influencers set the stage

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A higher quality of shopping experience is called for

The environment intensifies its influence on womenswear

Plus sizes to become more common

COMPETITIVE LANDSCAPE

Glamorous yet affordable, Zara leads sales

Consumers’ aim to become fitter favours comfy and sporty womenswear

Spanish consumers are spoilt for choice in womenswear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Spain - Category analysis

HEADLINES

PROSPECTS

A higher quality of shopping experience is called for

The environment intensifies its influence on womenswear

Plus sizes to become more common

COMPETITIVE LANDSCAPE

Glamorous yet affordable, Zara leads sales

Consumers’ aim to become fitter favours comfy and sporty womenswear

Spanish consumers are spoilt for choice in womenswear

CATEGORY DATA

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear growth limited by new consumer drive for experience

Comfortable and casual is the everyday look for the modern Spaniard

Competition is very strong, with smaller players influential

E-commerce increasingly embraced

Shopping experience, high-tech features and influencers set the stage

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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